Sales & lead funnels

Seventeen sales-page / lead-page pairs built on BPS — not multi-page brochure sites, each is built to sell one offer. Nine are written to a specific niche; eight are built from structural archetypes (the same underlying page shape, restyled and recopied). Every card links straight to all three pages. The thank-you page was added to the whole register on 2026-09-20 — before that date every funnel here stopped at the capture and told nobody what happened next.

Five more, added 2026-09-20, sit in Page types below. They are the first funnel moulds on the estate to build three pages rather than two.

Three more sit in Library coverage, built to give never-used sections their first outing.

Niche-written

Structural archetypes

Page types

Five moulds built 2026-09-20 to cover the sales and lead page types the archetype pack never reached — thank-you, one-time offer, booking, application, launch/waitlist, promotional and asset preview. These are the first funnel moulds on the estate to build three pages rather than two: every one carries its own thank-you page, where the previous seventeen stopped at the capture.

Library coverage

A census on 2026-09-20 found 51 of 155 section variants had never been placed by any mould — a third of the library was invisible here. These three are real funnels whose brief was to give those sections their first outing. Between them they took the idle count to 22 of 177. Where a section did not suit the brand it was dropped rather than bolted on, so the count is lower than the sections assigned — coherence beat coverage, deliberately.

Library coverage — the last twenty

A second census on 2026-09-20, after the thank-you build, found 20 of 177 section variants still had never been placed by any mould. These three close that to zero — every sp-* variant in the library is now used by at least one funnel. The brief was the same as the three above: a real funnel first, coverage second. sp-offer-11 is here because it carries a nine-image gallery strip and there is no honest way to fill that for a consultancy, which is why the third brand sells a product.