“Cash flow is just sales minus costs.” Is it, though?
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“If the business is profitable, cash follows.”
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Profit is an opinion; cash is a date. Most businesses that fail were profitable on paper.
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“I will look at it properly once things calm down.”
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The month you have time to look is the month you did not need to.
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“My accountant handles all that.”
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Your accountant tells you what happened. This is about what happens next.
Your host
Jonas Iverholt, former finance director turned cash flow coach
Jonas spent eleven years fixing cash flow inside businesses turning over £2m to £60m before going independent. He’s run this challenge live nine times, with more than 30,000 business owners working through it alongside him.
“I found £14,000 sitting in unbilled work by day two. It paid for the rest of my year in tools — without me touching a bank loan.”
Sela W.
Studio owner, design services
“First time cash flow actually made sense to me as a non-finance founder.”
Duante R.
Founder, building & fit-out
“The supplier renegotiation script alone freed up three weeks of runway I didn’t know I had.”
Harlow B.
Owner, creative studio
WHAT THE FIVE DAYS GIVE YOU
A thirteen-week cash forecast you built yourself, and know how to keep.
One short session a day for five days. You leave with the forecast filled in with your own numbers, the weekly routine that keeps it current, and the three figures to watch so that a bad month is something you see in March rather than in May.
Five emails, one a day, each with a short video and one thing to fill in. When the fifth arrives the challenge is over — no ongoing list, no drip sequence afterwards, and one click to leave at any point.
It is not a course sitting in a folder — everyone works through the same day at the same time, which is the only reason people finish it. The next run is in March.