Most agency retainers survive because cancelling them is awkward.
Twelve months in, nobody opens the report, the work has drifted into whatever is easiest to invoice, and the relationship continues out of politeness.
We work in defined projects with a stated outcome and an end date. If you want us again afterwards, you will book us again, which is a much healthier test than an auto-renewing contract.
01
What we do
Three kinds of project
Everything is scoped, priced and finished. Nothing rolls.
Positioning
Working out what you actually sell and to whom, then writing it down in language your team can use. Usually four to six weeks.
Campaigns
Concept, assets and delivery across the channels that suit you rather than the ones we happen to like. Priced per campaign.
Measurement
Setting up tracking that answers a real question, and telling you honestly when the answer is that it did not work.
The agency
Small, and not trying to be otherwise
Six people, no account layer, and the person you meet is the person doing the work.
6
People, no account managers
0
Rolling retainers sold
2018
The year we started
After projects finished
What clients said when it was over
Demo review
Six weeks of positioning work that we had been avoiding for three years. Our sales team now says the same thing in every meeting, which sounds small and has changed our close rate.
They told us the campaign we asked for would not work and proposed a cheaper one that did. That cost them money and earned them three years of our business.