How I work
Strategy first. Content is just the delivery.
Most social media problems get diagnosed as content problems: better photos, sharper hooks, more frequent posting. That is almost never what is actually wrong.
The fix sits upstream: knowing who you are talking to, what you need them to do, and which platforms can realistically do it.
Four steps, in this order.
The order matters: each step gives the next one something to work with.
Audit
I go through your last ninety days of posting and tell you what to keep and what to stop doing entirely.
Positioning
We settle who the account is for and what it is meant to accomplish, before anyone opens a content calendar.
Channel plan
We pick the two or three platforms that fit your business and drop the rest without guilt.
Handover
You get a documented strategy your own team can run, plus a session to train whoever is executing it.
The usual suspects aren’t the cause.
Better photos, sharper hooks and more posts feel like progress. Each one sits on a decision nobody has made yet.
Better photos
→
Who the account is for
Sharper hooks
→
What you need them to do
More frequent posting
→
Which platforms can do it
The plan comes first, then the content. Demo photo.
Three things in your hands at the end.
A stop-doing list
In priority order.
A channel plan
The platforms you keep, and those you drop.
A plan your team runs
Documented, with a training session.
I don’t run your accounts.
The people who run the account learn the plan. Demo photo.
I am a strategist, not an agency. I build the plan, train the people executing it, and leave.
If what you want is someone to post on your behalf, I will happily point you at three people who do that well.
Let’s find out what your account is missing.
One call is usually enough to tell you whether the problem is your strategy, your platform choice, or something else entirely.
45 minutes · no pitch deck.