Social media strategy consulting
Posting more isn’t the fix. Posting with a strategy is.
I’m Faye Dutton, and I help businesses fix what’s actually broken about their social media: not their camera skills or their caption game, but the strategy underneath. I’m the strategist who tells you what to post, why, and to whom.
A 45-minute strategy call, no pitch deck
Two strategy clients per quarter
From me, within one business day
Faye Dutton at her desk. Demo portrait.
You don’t have a content problem. You have a plan problem.
Most businesses I meet are already posting three, four, five times a week, and still can’t say what any of it is supposed to accomplish.
I fix that gap first, before we talk about a single piece of content.
Better photos
→
Who the account is for
Sharper hooks
→
What you need them to do
More frequent posting
→
Which platforms can do it
Three ways to get unstuck.
Every engagement starts with the same question: what is this account actually supposed to do for your business?
Strategy Audit
A full teardown of your current social presence against your actual business goals, not follower count.
90-Day Content Strategy
A documented plan mapping what to post, on which platform, and why, built around your specific offer and audience.
Monthly Strategy Advisory
Ongoing sessions to adjust the strategy as platforms shift and your business changes, so the plan doesn’t go stale.
Which platforms are earning their place?
Tick what is true. Three ticks is a keep, two a test, one or none a drop.
Keep or drop?
Example check, runs in your browser
—
—
—
TikTok
—
YouTube
—
Answer the three for each platform. A rule of thumb, not an audit.
The audit uses your real numbers. See the audit
Working sessions are for the plan, not the posts. Demo photo.
Four steps, in this order.
Audit
I go through your last ninety days of posting and tell you what to keep and what to stop doing entirely.
Positioning
We settle who the account is for and what it is meant to accomplish, before anyone opens a content calendar.
Channel plan
We pick the two or three platforms that fit your business and drop the rest without guilt.
Handover
You get a documented strategy your own team can run, plus a session to train whoever is executing it.
A strategist, not an agency.
I build the plan, train the people executing it, and leave. If you want someone to post for you, I will point you at three people who do that well.
A working session. Demo photo.
“I’d hired three content creators before Faye. None of them asked why we were posting. She did, first question, and that changed everything about our account.”
Renata Suarez
Founder, Suarez Skincare Studio
Let’s find out what your account is missing.
One call is usually enough to tell you whether the problem is your strategy, your platform choice, or something else entirely.
45 minutes · no pitch deck. Or email hello@fayedutton.com.