From scattered knowledge to a course that sells and finishes.
Three pieces of work, usually in this order. Most clients begin with the audit, which tells us both whether the deeper design work is worth commissioning.
How long each piece takes
Typical length of each piece of work, in weeks.
8 to 12 weeks
Curriculum architecture
4 to 6 weeks
Positioning and offer design
6 to 10 weeks
Launch strategy
Curriculum architecture
Eight to twelve weeks
We structure your material into modules that build logically and hold attention all the way to the last lesson.
What you get
- A module-by-module architecture with the outcome of each one named
- Assessment and practice points designed to prove progress, not pad runtime
- A production brief your video team or writer can work straight from
Positioning & offer design
Four to six weeks
We sharpen who the course is for and why it’s worth the price you want to charge.
What you get
- A defined buyer and the transformation the course actually delivers
- Price and format recommendation backed by comparable offers
- The promise, written as one sentence you can put on a sales page
Launch strategy
Six to ten weeks
A launch plan built around your audience, not a generic funnel template.
What you get
- A launch sequence mapped to the audience you already have
- Pre-sale validation so you learn demand before full production
- A post-launch review naming what to change for the next cohort
Architecture first. Always.
Most clients arrive wanting the launch plan. We still start with architecture, because a launch built on a course people abandon damages the next one. We take a small number of builds at a time, so there is usually a short wait.
45 minutes. No cost. No pitch deck.