Corvid & Ash

We turn your expertise into a course people finish.

Corvid & Ash designs the curriculum, structure, and launch plan behind your next course, so your knowledge becomes something people actually complete, not just buy.

45 minutes. No cost. No pitch deck.

Course map: six modules

Demo content

Module 1: Start with the result

Your first win · Set up · Map the goal

98%

Module 2: Core method

Step one · Step two · Practice · Check-in

94%

Module 3: Apply it

Worked example · Your turn · Feedback

91%

Module 4: Fix what breaks

Common snags · Repair kit · Live Q&A

88%

Module 5: Make it routine

Weekly rhythm · Review sprint (now) · Next level (to come)

84%

Module 6: Finish and show

Final project · Share it (now) · Certificate (to come)

80%

Learners who finish: 89%. Lessons marked (now) are where learners are now; (to come) are still ahead.

60+
Courses designed
$6M+
In launch revenue supported
89%
Average completion rate
5 years
In course design

The same course, before and after we redesign the outline.

Most courses we audit have grown one lesson at a time. We cut them back to the path a learner can actually walk.

Before: 14 modules

Lessons per module are in each line. 82 lessons in total.

1

Welcome and housekeeping · 3 lessons

2

My story and why I teach this · 4 lessons

3

All the theory · 10 lessons

4

Tools and software tour · 6 lessons

5

Method, part one · 7 lessons

6

Method, part two · 5 lessons

7

Method, part three · 8 lessons

8

Case studies, all of them · 9 lessons

9

Bonus: templates · 4 lessons

10

Advanced techniques · 7 lessons

11

Bonus: interviews · 5 lessons

12

Troubleshooting · 6 lessons

13

Where to go next · 3 lessons

14

Final project (optional) · 5 lessons

31%
Learners who finish, before

After: 6 modules

Lessons per module are in each line. 18 lessons in total.

1

Start with the result · 3 lessons

2

Core method · 4 lessons

3

Apply it · 3 lessons

4

Fix what breaks · 3 lessons

5

Make it routine · 3 lessons

6

Finish and show · 2 lessons

89%
Learners who finish, after

Demo content: an illustrative course, not a client result.

Check your own outline first.

The course-outline checklist: ten questions we ask before we touch a curriculum.

    From scattered knowledge to a course that sells and finishes.

    Three pieces of work, usually in this order. Most clients begin with the audit.

    Curriculum architecture

    We structure your material into modules that build logically and hold attention to the last lesson.

    You receive

    A one-page course map and a signed-off module outline.

    Positioning and offer design

    We sharpen who the course is for and why it is worth the price you want to charge.

    You receive

    A learner profile, an offer statement and a price rationale.

    Launch strategy

    A launch plan built around your audience, not a generic funnel template.

    You receive

    A launch calendar and an email sequence outline.

    A course that sold well and finished badly.

    A creator came to us with a 14-module course and a refund problem. We rebuilt the outline around one result per module and re-launched to the same list.

    31% to 89%
    Learners who finish
    14 to 6
    Modules in the course

    Demo content: figures are placeholders until a client signs off.

    How we work, from the first call to launch day.

    1

    Course audit

    A 45-minute call. We look at your material, your audience and where learners drop off.

    2

    Architecture

    We draft the course map and agree it with you before a single lesson is scripted.

    3

    Build support

    Senior designers review each module as you make it, so the structure holds.

    4

    Launch

    Positioning, pricing and a launch sequence built around your own audience.

    Two people laying out rows of index cards along a wooden table in front of a corkboard

    “They didn’t just help me build a course. They helped me figure out what I was actually teaching.”

    Sasha Kim
    Creator, The Freelance Studio

    Demo content

    Ready to build a course people finish?

    Book a course audit and we’ll show you what’s missing before you build anything.

    45 minutes. No cost. No pitch deck.

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