Grant Mercer writes about earning commitment instead of extracting it. He spent years on sales floors learning, mostly by losing margin, how much a straight conversation about price actually costs a rep who avoids it. He is the author of four books on pricing and pipeline discipline, including Discount Is a Confession, Ask Twice, The Pipeline Diet and, most recently, The Hard Yes. He speaks to sales and revenue leadership teams on request, in keynote, workshop and sales-kickoff formats.