Stop chasing the easy no. Earn the hard yes.
Grant Mercer walks sales teams through the exact conversation that turns a stalling deal into a signed one — and leaves them able to run it on the very next call.
Sales-kickoff stages3 keynotes4 booksDates openFigures fictional
The Hard Yes
The easy no costs you nothing and teaches you nothing. The hard yes is the only deal that tells you your pitch actually works.
Field rules. Real objections. The close that actually holds.
One session that changes how the room prices on Monday
One page brief. A pricing drill the sales team runs live. Every talk built from your own win-loss data, not a generic script.
Keynote
Main stage. Built from your own win-loss data before he writes a word.
Workshop
Half or full day with the sales team. Live role-play, no generic scripts.
Sales Kickoff
The signature SKO session — pricing conviction and pipeline discipline for the year ahead.
Sales-floor rule · Grant Mercer
Take chapter one with you
Short, blunt notes on selling without apologising for the price. No courses, no funnel.