Why chasing the easy no wastes a sales floor’s time, and the short conversation that gets a stalled deal moving again.
02
Price With a Straight Face
Keynote or workshop
The flinch after the number, the discount nobody asked for, and how to hold a price without apologising for it.
03
Sales Kickoff
Keynote · SKO format
The signature opening session for a sales kickoff — pricing conviction and pipeline discipline set for the year ahead.
04
Team Workshop
Workshop · Half or full day
A working session with the sales team: live role-play on real deals, not a generic script.
Watch · Reel
Speaker reel
Excerpts from recent keynotes, plus a look at how a room works through the pricing exercise live. Full recording available to programme committees on request.