Books
Four books. One skill: earn the yes.
Every book here argues the same case: chasing the easy no is not persistence, it’s avoidance. Here’s the pitch you run instead.
Lead title
The Hard Yes
What actually happens in the seconds after a buyer hears the number — and why chasing the easy no wastes both your time and theirs.
On pricing
Discount Is a Confession
Every discount is a sentence you didn’t mean to say out loud. How to hear it coming before you say it, and what to say instead.
On negotiation
Ask Twice
The deals that die on the first no, and the ones that don’t. A short, blunt case for the second ask.
On pipeline
The Pipeline Diet
Cut the deals that were never going to close, and watch the ones that matter move twice as fast.
Titles and details fictional · Rights: rights@grantmercer.example