Apply · Six seats per cohort

Request your application

Four short steps, about five minutes. One person reads what you send and replies. Seats are filled by conversation, so there is no automatic yes or no.

  • Ask only what the decision needs: about you, the business, fit, then review.
  • Read by the advisor himself. Not routed through a sales team.
  • If we are not the right fit, we will say so and tell you who is.

    Step 1 of 4: About you

    About you

    The business

    Annual revenue

    Fit

    A sentence or two is plenty.

    Review and send

    Confidential. Read by one person. Demo form: nothing is sent.

    After you apply

    What happens to your application.

    01

    One person reads it

    The advisor reads what you wrote, with no associates and no handover.

    02

    A conversation on your numbers

    If it looks like a fit, you talk through your actual numbers. If it does not, we say so and tell you who is a better match.

    03

    Seats fill by conversation

    Applications for the cohort close once the sixth seat is accepted, not on a date we picked.

    Portrait of the advisor, a grey-haired man in a charcoal suit in front of bookshelves

    Your advisor. Demo portrait.

    Not ready to apply?

    Start with the ten-question audit.

    The Founder Decision Audit takes about ten minutes and ends in a private, written readout. No call, no sequence, no card.

    Apex Advisory. Executive coaching for founders, by application.

    Apex Advisory is a demonstration brand built on BPS Lite. Testimonials are demo quotes and portraits are demo portraits. Coaching is not legal, tax or financial advice, and no business outcome is promised.

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