Free · Ten questions · Private readout
The Founder Decision Audit
Ten questions that reveal where indecision is quietly costing your business the most, with a private, personalised readout.
Ten questions, about ten minutes
A written, private readout
Free. No call, no card
Read by one personThe advisor, from twelve years of work with founders. Demo portrait.
Take the audit
Two fields. Your answers are read by one person.
Confidential. Results sent privately.
Small enough to finish today. Specific enough to act on.
questions on decisions you are not making
to answer, on any device
written for you, not a template
to your readout, working days
What happens after you press send
Ten questions, a written readout, and nothing else.
Ten questions, about ten minutes
No scoring, no personality type. Ten questions about decisions you are currently not making.
A written readout, inside two working days
Two pages on where indecision is costing you most, written by a person who read your answers.
Nothing else, unless you ask
No call booked on your behalf, no sequence. If you want a conversation you reply to the email.
Three founders, on the thing they had been avoiding.
“Question six took me four minutes and I have been putting off the answer for a year.”
Grant M.CEO, manufacturing
“It did not tell me anything I did not know. It made me write it down, which turned out to be the whole problem.”
Ines C.Founder, professional services
“I expected a lead magnet. I got two pages about my own business that I forwarded to my board.”
Theo M.CEO, logistics
Demo quotes and demo portraits.
The advisor who reads every audit. Demo portrait.
Who reads it
One advisor, and he reads them himself.
Twelve years of advisory work with founders doing £3m–£30m, and six seats per cohort. The audit exists because the same three questions come up in the first call every single time, and it was faster to write them down.
Nobody else sees your answers. They are not stored against a CRM record and they are not used to qualify you for anything.
Four honest answers.
Is this a sales call in disguise?
No. There is no call. Nothing is booked on your behalf and no sequence follows. If you want a conversation you reply to the email.
Who sees my answers?
One person, the advisor. They are not stored against a CRM record and they are not used to qualify you for anything.
Is there a score?
No scoring and no personality type. You get two written pages about where indecision is costing you most.
What if it is not worth the ten minutes?
Then that is the end of it. No call, no sequence, no card.
Ten questions. Ten minutes. A private readout.
No call, no sequence, no card. If the readout is not worth the ten minutes, that is the end of it.
Confidential. Results sent privately.
Your answers are read by one person and are not stored against a sales record.
Apex Advisory is a demonstration brand built on BPS Lite. Testimonials are demo quotes and portraits are demo portraits. Coaching is not legal, tax or financial advice, and no business outcome is promised.