I left a corporate beauty job when I realized how much greenwashing I was helping sell.
I spent years inside brand marketing rooms watching “sustainable” get slapped on packaging that changed nothing about how a product was actually made. Leaving felt necessary, and starting this site felt like the correction.
Testing sustainable beauty
Products tested and reviewed
Corporate marketing job left
Sustainable beauty, tested
I test every product myself, for months, not days, and I only recommend what holds up for your skin and for the claims on the label.
From shelf to verdict
Every product goes through the same three stages before it gets a verdict and a score.
Read it before I use it
The ingredient list and every claim on the label, checked against each other.
Live with it
It goes into my own routine. I note the packaging, the refills and how it wears.
Make the call
One verdict, one score out of 5, and the reason, written down.
Read how the scores work on the home page.
The Clean List
Want a cleaner routine?
One vetted recommendation a week, no greenwashing allowed. Each one comes with its verdict, score and ingredient line. Want a cleaner routine? Book a routine audit.
One email a week. Leave whenever you like.
One vetted recommendation, once a week.
Its verdict, its score out of 5 and its ingredient line.
A small number of personal routine audits each month, if you want one.