{"id":6,"date":"2026-09-13T20:35:38","date_gmt":"2026-09-13T20:35:38","guid":{"rendered":"https:\/\/lite.buildprosites.com\/plainfare-mould\/plainfare-sales\/"},"modified":"2026-09-20T18:49:55","modified_gmt":"2026-09-20T18:49:55","slug":"plainfare-sales","status":"publish","type":"page","link":"https:\/\/lite.buildprosites.com\/plainfare-mould\/plainfare-sales\/","title":{"rendered":"Plainfare \u2014 Meal Planning"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6\" class=\"elementor elementor-6\">\n\t\t\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"nav-02\" class=\"elementor-element elementor-element-987d5b3c e-con-boxed moa-sticky section light moa-sm e-flex e-con e-parent\" data-id=\"987d5b3c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-71ef8da3 e-con-full e-flex e-con e-child\" data-id=\"71ef8da3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-16f6adf2 e-con-full e-flex e-con e-child\" data-id=\"16f6adf2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"nav-02-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-4a4ff740 moa-wordmark elementor-widget elementor-widget-heading\" data-id=\"4a4ff740\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Plainfare<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51dc251f e-con-full moa-chrome-links e-flex e-con e-child\" data-id=\"51dc251f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"nav-02-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-70c56297 text-muted elementor-widget elementor-widget-text-editor\" data-id=\"70c56297\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#features\">Features<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"nav-02-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-efbc3ebb text-muted elementor-widget elementor-widget-text-editor\" data-id=\"efbc3ebb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#pricing\">Pricing<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"nav-02-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-477eff4a text-muted elementor-widget elementor-widget-text-editor\" data-id=\"477eff4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#trust\">Trust<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-80f1f108 e-con-full e-flex e-con e-child\" data-id=\"80f1f108\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"nav-02-cta-text-1\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-7380c1ff elementor-align-end elementor-widget elementor-widget-button\" data-id=\"7380c1ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#pricing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See pricing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"hero-05\" class=\"elementor-element elementor-element-f3c4af2a e-con-boxed dark section moa-xxl e-flex e-con e-parent\" data-id=\"f3c4af2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4e83da46 e-con-full e-flex e-con e-child\" data-id=\"4e83da46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-08a61c70 e-con-full e-flex e-con e-child\" data-id=\"08a61c70\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"hero-05-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-ae4746ae hero-title elementor-widget elementor-widget-heading\" data-id=\"ae4746ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Decide what is for dinner in under two minutes.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"hero-05-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-42705e35 hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"42705e35\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Plainfare turns what is already in your kitchen, plus the current supermarket offers, into a seven-day plan and the shopping list to fill the gaps. No calorie counting, no fifteen-ingredient recipes \u2014 just what to cook, most nights.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"hero-05-cta-text-1\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-48e74ccb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"48e74ccb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#pricing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See pricing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-14fb480f e-con-full e-flex e-con e-child\" data-id=\"14fb480f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da50fb04 e-con-full e-flex e-con e-child\" data-id=\"da50fb04\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"hero-05-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-87168663 elementor-widget elementor-widget-heading\" data-id=\"87168663\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">40,000+<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"hero-05-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-63ee51d6 elementor-widget elementor-widget-text-editor\" data-id=\"63ee51d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Households planning weekly<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f324564 e-con-full e-flex e-con e-child\" data-id=\"6f324564\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"hero-05-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-e02bac4a elementor-widget elementor-widget-heading\" data-id=\"e02bac4a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00a311<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"hero-05-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-5249977f elementor-widget elementor-widget-text-editor\" data-id=\"5249977f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Average saved per weekly shop<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbbf8b25 e-con-full e-flex e-con e-child\" data-id=\"cbbf8b25\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"hero-05-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-e348e427 elementor-widget elementor-widget-heading\" data-id=\"e348e427\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">6 min<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"hero-05-subheadline-4\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-c46462fe elementor-widget elementor-widget-text-editor\" data-id=\"c46462fe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Average time to plan a week<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-197243a4 e-con-full e-flex e-con e-child\" data-id=\"197243a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c13177ed elementor-widget elementor-widget-image\" data-id=\"c13177ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"940\" height=\"627\" src=\"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-content\/uploads\/sites\/145\/2026\/09\/pf-hero.jpg\" class=\"attachment-large size-large wp-image-11\" alt=\"A spread of cheeses, breadsticks, grapes and cold dishes laid out on a table\" srcset=\"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-content\/uploads\/sites\/145\/2026\/09\/pf-hero.jpg 940w, https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-content\/uploads\/sites\/145\/2026\/09\/pf-hero-300x200.jpg 300w, https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-content\/uploads\/sites\/145\/2026\/09\/pf-hero-768x512.jpg 768w\" sizes=\"(max-width: 940px) 100vw, 940px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"pain-06\" class=\"elementor-element elementor-element-cd75cc2c e-con-boxed light section moa-xl e-flex e-con e-parent\" data-id=\"cd75cc2c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-bb8f0f8e e-con-full moa-width-narrow e-flex e-con e-child\" data-id=\"bb8f0f8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"pain-06-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-a39b14e5 stat-number elementor-widget elementor-widget-heading\" data-id=\"a39b14e5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00a31,000<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"pain-06-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-1fbf34de section-title elementor-widget elementor-widget-heading\" data-id=\"1fbf34de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">of food a year goes in the bin of an average UK family home.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"pain-06-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-c071a6f2 hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"c071a6f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Almost none of it was bought carelessly. It was bought on Saturday for a week nobody had planned, and by Thursday the plan was a takeaway and half a bag of spinach going soft in the drawer. The waste is not a shopping problem. It is a deciding problem.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"benefits-06\" class=\"elementor-element elementor-element-c0b8ab6e dark section moa-xl e-flex e-con-boxed e-con e-parent\" data-id=\"c0b8ab6e\" data-element_type=\"container\" data-e-type=\"container\" id=\"features\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7f474299 e-con-full dark moa-pane bps-pane e-flex section e-con e-child\" data-id=\"7f474299\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-5ec8e7fb elementor-widget elementor-widget-heading\" data-id=\"5ec8e7fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Six reasons it replaces the Sunday scramble<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-964526d9 e-con-full e-flex e-con e-child\" data-id=\"964526d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c1dea24b e-con-full bps-card dark e-flex section e-con e-child\" data-id=\"c1dea24b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-d506064f bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"d506064f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-2a5a7724 elementor-widget elementor-widget-heading\" data-id=\"2a5a7724\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Built from what is already there<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-04267de6 elementor-widget elementor-widget-text-editor\" data-id=\"04267de6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Tell it what is in the cupboard and the fridge, and the week is planned around that first.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f893339 e-con-full bps-card dark e-flex section e-con e-child\" data-id=\"6f893339\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-62a5e308 bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"62a5e308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-889309c6 elementor-widget elementor-widget-heading\" data-id=\"889309c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">One list, one shop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-9171dfdf elementor-widget elementor-widget-text-editor\" data-id=\"9171dfdf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every ingredient for the week rolled into a single list, sorted by aisle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-70edc355 e-con-full bps-card dark e-flex section e-con e-child\" data-id=\"70edc355\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-6\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-6c85b644 bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"6c85b644\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-7\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-dd54410c elementor-widget elementor-widget-heading\" data-id=\"dd54410c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">No fifteen-step recipes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-cc9d598a elementor-widget elementor-widget-text-editor\" data-id=\"cc9d598a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Every plan is built from things a normal kitchen can actually cook on a Tuesday.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed8489a6 e-con-full bps-card dark e-flex section e-con e-child\" data-id=\"ed8489a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-8\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-a5e954ba bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"a5e954ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">04<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-9\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-1e4f5ed6 elementor-widget elementor-widget-heading\" data-id=\"1e4f5ed6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Swap anything in one tap<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-subheadline-4\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-042d01a1 elementor-widget elementor-widget-text-editor\" data-id=\"042d01a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Not keen on a plan for one night? Swap it and the shopping list updates on its own.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5a87dea e-con-full bps-card dark e-flex section e-con e-child\" data-id=\"a5a87dea\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-10\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-2c869512 bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"2c869512\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">05<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-11\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-02cb57a9 elementor-widget elementor-widget-heading\" data-id=\"02cb57a9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Works around what is on offer<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-subheadline-5\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-fd56ad24 elementor-widget elementor-widget-text-editor\" data-id=\"fd56ad24\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Add the current supermarket offers and the plan leans on what is reduced that week.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c0e30903 e-con-full bps-card dark e-flex section e-con e-child\" data-id=\"c0e30903\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-12\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-38ff0f50 bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"38ff0f50\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">06<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-headline-13\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-c5a9ba97 elementor-widget elementor-widget-heading\" data-id=\"c5a9ba97\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nothing to weigh, log or track<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"benefits-06-subheadline-6\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-fe874bc3 elementor-widget elementor-widget-text-editor\" data-id=\"fe874bc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>This is a planning tool, not a diet app. No calories, no points, no logging.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"offer-06\" class=\"elementor-element elementor-element-72ab7eed e-con-boxed light section moa-xl e-flex e-con e-parent\" data-id=\"72ab7eed\" data-element_type=\"container\" data-e-type=\"container\" id=\"pricing\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-14c7d94d e-con-full e-flex e-con e-child\" data-id=\"14c7d94d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"offer-06-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-ede52d0c section-title elementor-widget elementor-widget-heading\" data-id=\"ede52d0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three ways to stop deciding<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6cf62485 e-con-full e-flex e-con e-child\" data-id=\"6cf62485\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ed4d9db e-con-full e-flex e-con e-child\" data-id=\"5ed4d9db\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"offer-06-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-ae337e1e elementor-widget elementor-widget-heading\" data-id=\"ae337e1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Solo \u00b7 \u00a33\/mo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"offer-06-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-c98d79f3 elementor-widget elementor-widget-text-editor\" data-id=\"c98d79f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One person, one shopping list, the full recipe library. Two weeks free.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"offer-06-cta-text-1\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-1288e022 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"1288e022\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start Solo<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6986b71d e-con-full e-flex e-con e-child\" data-id=\"6986b71d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"offer-06-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-805f489d elementor-widget elementor-widget-heading\" data-id=\"805f489d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Household \u00b7 \u00a35\/mo<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"offer-06-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-634512a4 elementor-widget elementor-widget-text-editor\" data-id=\"634512a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Up to six people on one plan. Everyone sees the week, one person does the shop.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"offer-06-cta-text-2\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-75d49c74 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"75d49c74\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start Household<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2462779d e-con-full e-flex e-con e-child\" data-id=\"2462779d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"offer-06-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-7dbbfd93 elementor-widget elementor-widget-heading\" data-id=\"7dbbfd93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Household Year \u00b7 \u00a348<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"offer-06-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-6c4b0e2d elementor-widget elementor-widget-text-editor\" data-id=\"6c4b0e2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The same plan billed once. Works out at four pounds a month and no renewal email.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"offer-06-cta-text-3\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-2d4e02ae elementor-align-center elementor-widget elementor-widget-button\" data-id=\"2d4e02ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Start yearly<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"logos-01\" class=\"elementor-element elementor-element-76ed7975 section dark moa-sd e-flex e-con-boxed e-con e-parent\" data-id=\"76ed7975\" data-element_type=\"container\" data-e-type=\"container\" id=\"trust\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-8e240105 e-con-full e-flex e-con e-child\" data-id=\"8e240105\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-99738d74 e-con-full e-flex e-con e-child\" data-id=\"99738d74\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"logos-01-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-66fb36c5 trust-badge elementor-widget elementor-widget-heading\" data-id=\"66fb36c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Launched 2019<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54a04893 e-con-full e-flex e-con e-child\" data-id=\"54a04893\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"logos-01-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-4ae3cdb7 trust-badge elementor-widget elementor-widget-heading\" data-id=\"4ae3cdb7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">GDPR compliant<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9029c891 e-con-full e-flex e-con e-child\" data-id=\"9029c891\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"logos-01-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-d4013eec trust-badge elementor-widget elementor-widget-heading\" data-id=\"d4013eec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Works with the four big supermarkets<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7176f3e5 e-con-full e-flex e-con e-child\" data-id=\"7176f3e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"logos-01-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-8efb3eef trust-badge elementor-widget elementor-widget-heading\" data-id=\"8efb3eef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">No card needed to try<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b67e5509 e-con-full e-flex e-con e-child\" data-id=\"b67e5509\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"logos-01-headline-5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-1cadc64b trust-badge elementor-widget elementor-widget-heading\" data-id=\"1cadc64b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">UK-based support<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"guarantee-09\" class=\"elementor-element elementor-element-5026f3cf light section moa-lg e-flex e-con-boxed e-con e-parent\" data-id=\"5026f3cf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-73eead1d e-con-full moa-width-narrow e-flex e-con e-child\" data-id=\"73eead1d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"guarantee-09-icon-value-1\" data-bps-type=\"icon\" class=\"elementor-element elementor-element-94341b23 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"94341b23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-shield-alt\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M466.5 83.7l-192-80a48.15 48.15 0 0 0-36.9 0l-192 80C27.7 91.1 16 108.6 16 128c0 198.5 114.5 335.7 221.5 380.3 11.8 4.9 25.1 4.9 36.9 0C360.1 472.6 496 349.3 496 128c0-19.4-11.7-36.9-29.5-44.3zM256.1 446.3l-.1-381 175.9 73.3c-3.3 151.4-82.1 261.1-175.8 307.7z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"guarantee-09-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-89ce3d57 elementor-widget elementor-widget-heading\" data-id=\"89ce3d57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Two weeks free, and nothing to cancel if you walk away.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"guarantee-09-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-fba0c972 elementor-widget elementor-widget-text-editor\" data-id=\"fba0c972\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The trial takes no card, so there is nothing to forget and nothing to claim back. If you do subscribe and change your mind in the first month, one email refunds it &mdash; and your plans and lists stay in your account either way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ec4544bc e-con-full e-flex e-con e-child\" data-id=\"ec4544bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"guarantee-09-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-bb9d2b1a elementor-widget elementor-widget-text-editor\" data-id=\"bb9d2b1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNo card to start\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"guarantee-09-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-ebb523f9 elementor-widget elementor-widget-text-editor\" data-id=\"ebb523f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCancel in the app\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"guarantee-09-subheadline-4\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-0158a0a8 elementor-widget elementor-widget-text-editor\" data-id=\"0158a0a8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFirst month refunded\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"guarantee-09-subheadline-5\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-cf3bc747 elementor-widget elementor-widget-text-editor\" data-id=\"cf3bc747\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tYour plans stay yours\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-146af95f e-con-full e-flex e-con e-child\" data-id=\"146af95f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"guarantee-09-cta-text-1\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-7cca92a3 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7cca92a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#pricing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See pricing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"urgency-04\" class=\"elementor-element elementor-element-1dfedac4 e-con-boxed light2 section moa-xl e-flex e-con e-parent\" data-id=\"1dfedac4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-08a8b253 e-con-full moa-pane bps-pane moa-width-narrow e-flex e-con e-child\" data-id=\"08a8b253\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"urgency-04-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-8ddf8f93 elementor-widget elementor-widget-heading\" data-id=\"8ddf8f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">ANOTHER UNPLANNED WEEK<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"urgency-04-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-9e841129 section-title elementor-widget elementor-widget-heading\" data-id=\"9e841129\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What next Thursday costs if nothing changes<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-753547e3 e-con-full e-flex e-con e-child\" data-id=\"753547e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cb4a8090 e-con-full e-flex e-con e-child\" data-id=\"cb4a8090\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-21de3063 e-con-full e-flex e-con e-child\" data-id=\"21de3063\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"urgency-04-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-46d4bb63 bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"46d4bb63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u2715<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3886fa03 e-con-full e-flex e-con e-child\" data-id=\"3886fa03\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"urgency-04-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-532321c4 elementor-widget elementor-widget-text-editor\" data-id=\"532321c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tRoughly \u00a319 of food into the bin\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a979e2b e-con-full e-flex e-con e-child\" data-id=\"0a979e2b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f8f10d2d e-con-full e-flex e-con e-child\" data-id=\"f8f10d2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"urgency-04-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-fdcf6acb bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"fdcf6acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u2715<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-434e736c e-con-full e-flex e-con e-child\" data-id=\"434e736c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"urgency-04-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-0814495c elementor-widget elementor-widget-text-editor\" data-id=\"0814495c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTwo takeaways nobody actually wanted\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-147f2567 e-con-full e-flex e-con e-child\" data-id=\"147f2567\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4fce972a e-con-full e-flex e-con e-child\" data-id=\"4fce972a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"urgency-04-headline-5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-18c77bf9 bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"18c77bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u2715<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a056491 e-con-full e-flex e-con e-child\" data-id=\"0a056491\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"urgency-04-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-73745a77 elementor-widget elementor-widget-text-editor\" data-id=\"73745a77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tForty minutes at 6pm deciding\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-480341e7 e-con-full e-flex e-con e-child\" data-id=\"480341e7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-f390a2bc e-con-full e-flex e-con e-child\" data-id=\"f390a2bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"urgency-04-headline-6\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-3d347878 bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"3d347878\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u2715<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d792888 e-con-full e-flex e-con e-child\" data-id=\"5d792888\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"urgency-04-subheadline-4\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-eaa69228 elementor-widget elementor-widget-text-editor\" data-id=\"eaa69228\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tOne more Saturday shop with no list\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c236f17f e-con-full e-flex e-con e-child\" data-id=\"c236f17f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"urgency-04-cta-text-1\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-cb9d52dc elementor-align-center elementor-widget elementor-widget-button\" data-id=\"cb9d52dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#pricing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See pricing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"finalcta-06\" class=\"elementor-element elementor-element-f013bd1e e-con-boxed dark section moa-xl e-flex e-con e-parent\" data-id=\"f013bd1e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0fafb37d e-con-full e-flex e-con e-child\" data-id=\"0fafb37d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f47f33e e-con-full e-flex e-con e-child\" data-id=\"4f47f33e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"finalcta-06-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-eaadcb75 elementor-widget elementor-widget-heading\" data-id=\"eaadcb75\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">START WITH THIS WEEK<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"finalcta-06-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-3278c370 section-title elementor-widget elementor-widget-heading\" data-id=\"3278c370\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Plan one week and see whether Thursday feels different<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"finalcta-06-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-c90538ff hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"c90538ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two weeks free, no card. Tell it what is in the cupboard and it will hand you seven dinners and one shopping list. If it does not save you the Saturday scramble, nothing happens and nothing is charged.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b0fa3b2 e-con-full e-flex e-con e-child\" data-id=\"1b0fa3b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"finalcta-06-cta-text-1\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-504d2597 elementor-align-left elementor-widget elementor-widget-button\" data-id=\"504d2597\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#pricing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">See pricing<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9c7fb90d e-con-full e-flex e-con e-child\" data-id=\"9c7fb90d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"finalcta-06-image-url-1\" data-bps-type=\"image\" class=\"elementor-element elementor-element-f8962ffe elementor-widget elementor-widget-image\" data-id=\"f8962ffe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"488\" height=\"650\" src=\"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-content\/uploads\/sites\/145\/2026\/09\/pf-close.jpg\" class=\"attachment-large size-large wp-image-12\" alt=\"Poached eggs on toast with a coffee, photographed from above\" srcset=\"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-content\/uploads\/sites\/145\/2026\/09\/pf-close.jpg 488w, https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-content\/uploads\/sites\/145\/2026\/09\/pf-close-225x300.jpg 225w\" sizes=\"(max-width: 488px) 100vw, 488px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"legal-02\" class=\"elementor-element elementor-element-cc5e4716 e-con-boxed section light moa-sd e-flex e-con e-parent\" data-id=\"cc5e4716\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-87e7f70f e-con-full moa-width-regular e-flex e-con e-child\" data-id=\"87e7f70f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"legal-02-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-a342c0c0 text-muted elementor-widget elementor-widget-text-editor\" data-id=\"a342c0c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&copy; Plainfare. All rights reserved.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":1,"href":"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":8,"href":"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-json\/wp\/v2\/pages\/6\/revisions\/8"}],"wp:attachment":[{"href":"https:\/\/lite.buildprosites.com\/plainfare-mould\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}