Decide what is for dinner in under two minutes.
Plainfare turns what is already in your kitchen, plus the current supermarket offers, into a seven-day plan and the shopping list to fill the gaps. No calorie counting, no fifteen-ingredient recipes — just what to cook, most nights.
Households planning weekly
Average saved per weekly shop
Average time to plan a week
of food a year goes in the bin of an average UK family home.
Almost none of it was bought carelessly. It was bought on Saturday for a week nobody had planned, and by Thursday the plan was a takeaway and half a bag of spinach going soft in the drawer. The waste is not a shopping problem. It is a deciding problem.
Six reasons it replaces the Sunday scramble
Built from what is already there
Tell it what is in the cupboard and the fridge, and the week is planned around that first.
One list, one shop
Every ingredient for the week rolled into a single list, sorted by aisle.
No fifteen-step recipes
Every plan is built from things a normal kitchen can actually cook on a Tuesday.
Swap anything in one tap
Not keen on a plan for one night? Swap it and the shopping list updates on its own.
Works around what is on offer
Add the current supermarket offers and the plan leans on what is reduced that week.
Nothing to weigh, log or track
This is a planning tool, not a diet app. No calories, no points, no logging.
Three ways to stop deciding
Household · £5/mo
Up to six people on one plan. Everyone sees the week, one person does the shop.
Household Year · £48
The same plan billed once. Works out at four pounds a month and no renewal email.
Two weeks free, and nothing to cancel if you walk away.
The trial takes no card, so there is nothing to forget and nothing to claim back. If you do subscribe and change your mind in the first month, one email refunds it — and your plans and lists stay in your account either way.
What next Thursday costs if nothing changes
Plan one week and see whether Thursday feels different
Two weeks free, no card. Tell it what is in the cupboard and it will hand you seven dinners and one shopping list. If it does not save you the Saturday scramble, nothing happens and nothing is charged.
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