{"id":14,"date":"2026-10-19T00:47:36","date_gmt":"2026-10-19T00:47:36","guid":{"rendered":"https:\/\/lite.buildprosites.com\/m5-meridian\/playbook\/"},"modified":"2026-10-19T03:45:21","modified_gmt":"2026-10-19T03:45:21","slug":"playbook","status":"publish","type":"page","link":"https:\/\/lite.buildprosites.com\/m5-meridian\/playbook\/","title":{"rendered":"The Illustrator\u2019s Pricing Playbook"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14\" class=\"elementor elementor-14\">\n\t\t\t\t<div data-bps-section=\"optin-split\" data-bps-section-slug=\"optin-split\" class=\"elementor-element elementor-element-d24ae00d e-con-full bps-sec bps-surface-tone bps-hero m-hero-band section light e-flex e-con e-parent\" data-id=\"d24ae00d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-97d50fe3 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"97d50fe3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-95bd31ea e-con-full m-hero m-s-60137f e-grid e-con e-child\" data-id=\"95bd31ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4f38dd7f e-con-full m-hero-a m-s-e58858 e-flex e-con e-child\" data-id=\"4f38dd7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c115c816 bps-eyebrow m-s-f2ead4 elementor-widget elementor-widget-heading\" data-id=\"c115c816\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Free: The Illustrator&rsquo;s Pricing Playbook<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2296754 bps-h1 m-s-146033 elementor-widget elementor-widget-heading\" data-id=\"a2296754\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Know your day rate before the next brief lands<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80bf7891 elementor-widget__width-initial bps-lead m-lede elementor-widget elementor-widget-text-editor\" data-id=\"80bf7891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A short, practical guide to pricing commercial illustration work: day rates, licensing basics, and what to say when a client asks for a discount.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9669cfde e-con-full m-facts4 m-s-be11cd e-grid e-con e-child\" data-id=\"9669cfde\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-313d2029 e-con-full m-s-5d7289 e-flex e-con e-child\" data-id=\"313d2029\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3eb19d07 elementor-widget elementor-widget-heading\" data-id=\"3eb19d07\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5b0bddd elementor-widget elementor-widget-text-editor\" data-id=\"c5b0bddd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Nine pages<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-20b76fc2 e-con-full m-s-5d7289 e-flex e-con e-child\" data-id=\"20b76fc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d97319e2 elementor-widget elementor-widget-heading\" data-id=\"d97319e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">How long<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d6979d elementor-widget elementor-widget-text-editor\" data-id=\"48d6979d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>About twenty minutes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41f42b10 e-con-full m-s-5d7289 e-flex e-con e-child\" data-id=\"41f42b10\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e66238c9 elementor-widget elementor-widget-heading\" data-id=\"e66238c9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cost<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9315fb1 elementor-widget elementor-widget-text-editor\" data-id=\"f9315fb1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Free, no sales call<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-939a72b0 e-con-full m-card m-card-hero m-s-f4e7b1 e-flex e-con e-child\" data-id=\"939a72b0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-bce67027 e-con-full m-cover5 m-s-cc0264 e-grid e-con e-child\" data-id=\"bce67027\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc7159d4 m-book-w elementor-widget elementor-widget-html\" data-id=\"bc7159d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<svg class=\"m-book\" viewBox=\"0 0 300 400\" role=\"img\" aria-label=\"Cover of The Illustrator\u2019s Pricing Playbook\"><rect width=\"300\" height=\"400\" fill=\"var(--light-accent)\"\/><circle cx=\"150\" cy=\"130\" r=\"62\" fill=\"none\" stroke=\"#fff\" stroke-width=\"3\"\/><ellipse cx=\"150\" cy=\"130\" rx=\"26\" ry=\"62\" fill=\"none\" stroke=\"var(--dark-accent)\" stroke-width=\"3\"\/><line x1=\"88\" y1=\"130\" x2=\"212\" y2=\"130\" stroke=\"#fff\" stroke-width=\"3\"\/><text x=\"28\" y=\"270\" font-family=\"Georgia,serif\" font-weight=\"bold\" font-size=\"30\" fill=\"#fff\">The Illustrator\u2019s<\/text><text x=\"28\" y=\"308\" font-family=\"Georgia,serif\" font-weight=\"bold\" font-size=\"30\" fill=\"#fff\">Pricing Playbook<\/text><text x=\"28\" y=\"360\" font-family=\"Arial,sans-serif\" font-size=\"15\" letter-spacing=\"2\" fill=\"#fff\" fill-opacity=\".8\">FREE GUIDE  |  9 PAGES<\/text><\/svg>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f220a2 elementor-widget elementor-widget-text-editor\" data-id=\"76f220a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Get your free copy<\/strong>Enter your email and the playbook lands straight away.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a07ed41 m-optin5 elementor-widget elementor-widget-shortcode\" data-id=\"4a07ed41\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f10-o1\" lang=\"\" dir=\"ltr\" data-wpcf7-id=\"10\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/m5-meridian\/wp-json\/wp\/v2\/pages\/14#wpcf7-f10-o1\" method=\"post\" class=\"wpcf7-form init demo\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"10\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f10-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"m-field\">\n\t<p><label>Your name <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"given-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"m-field\">\n\t<p><label>Email <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"m-field\">\n\t<p><label>What do you illustrate? (optional) <span class=\"wpcf7-form-control-wrap\" data-name=\"what\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"what\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"m-send\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the playbook \u2192\" \/>\n\t<\/p>\n<\/div>\n<div class=\"m-help\">\n\t<p>The playbook lands straight away. No funnel, no sales call.\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab629f34 m-script elementor-widget elementor-widget-html\" data-id=\"ab629f34\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\ndocument.addEventListener(\"wpcf7mailsent\",function(){location.href=\"https:\\\/\\\/lite.buildprosites.com\\\/m5-meridian\\\/playbook-thank-you\\\/\";});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"inside\" data-bps-section-slug=\"inside\" class=\"elementor-element elementor-element-2a33f6b2 e-con-full bps-sec section light e-flex e-con e-parent\" data-id=\"2a33f6b2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0f20b653 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"0f20b653\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-32076adc e-con-full m-rail m-s-9178a4 e-grid e-con e-child\" data-id=\"32076adc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-82771e33 e-con-full m-rail-label m-s-e58858 e-flex e-con e-child\" data-id=\"82771e33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2c204e02 m-rail-bar elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"2c204e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a5bddc39 e-con-full m-s-50b39f e-flex e-con e-child\" data-id=\"a5bddc39\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0d55374 bps-num m-disp elementor-widget elementor-widget-heading\" data-id=\"c0d55374\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66a71484 elementor-widget elementor-widget-heading\" data-id=\"66a71484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What is inside<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d7d756f e-con-full m-rail-body m-s-e58858 e-flex e-con e-child\" data-id=\"4d7d756f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eff2544e elementor-widget__width-initial bps-h2 m-s-22d625 elementor-widget elementor-widget-heading\" data-id=\"eff2544e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Free when you download today<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f1bdb2e e-con-full m-stats m-s-e58858 e-grid e-con e-child\" data-id=\"5f1bdb2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c4d50321 e-con-full m-stat m-s-e58858 e-flex e-con e-child\" data-id=\"c4d50321\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3226f6b m-disp m-s-83fbb1 elementor-widget elementor-widget-heading\" data-id=\"a3226f6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">9<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52a91469 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"52a91469\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>pages, about twenty minutes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5eed4f28 e-con-full m-stat m-s-e58858 e-flex e-con e-child\" data-id=\"5eed4f28\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28bcd87 m-disp m-s-83fbb1 elementor-widget elementor-widget-heading\" data-id=\"a28bcd87\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9197cf03 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"9197cf03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>day-rate worksheet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d6c2a54d e-con-full m-stat m-s-e58858 e-flex e-con e-child\" data-id=\"d6c2a54d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-271728cf m-disp m-s-83fbb1 elementor-widget elementor-widget-heading\" data-id=\"271728cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb75c4b4 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"cb75c4b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>page licensing cheat sheet<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a41d247 e-con-full m-stat m-s-e58858 e-flex e-con e-child\" data-id=\"3a41d247\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b8ab57 m-disp m-s-83fbb1 elementor-widget elementor-widget-heading\" data-id=\"c9b8ab57\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff8951ca elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"ff8951ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>email templates<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-98cb8c64 e-con-full m-inc m-s-e58858 e-flex e-con e-child\" data-id=\"98cb8c64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-263651d9 e-con-full m-inc-row m-s-c721a7 e-grid e-con e-child\" data-id=\"263651d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d4105c6 bps-h3 m-disp elementor-widget elementor-widget-heading\" data-id=\"9d4105c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Day-Rate Worksheet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38f244a0 elementor-widget elementor-widget-text-editor\" data-id=\"38f244a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A simple formula to turn your costs and experience into a number you can actually quote.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41d887c8 e-con-full m-inc-row m-s-c721a7 e-grid e-con e-child\" data-id=\"41d887c8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e7c09b bps-h3 m-disp elementor-widget elementor-widget-heading\" data-id=\"e1e7c09b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Licensing Cheat Sheet<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7a42e1 elementor-widget elementor-widget-text-editor\" data-id=\"9f7a42e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>One page on usage rights, so you stop giving away exclusivity for free.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef157529 e-con-full m-inc-row m-s-c721a7 e-grid e-con e-child\" data-id=\"ef157529\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3321b59c bps-h3 m-disp elementor-widget elementor-widget-heading\" data-id=\"3321b59c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Three Email Templates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da1dd27 elementor-widget elementor-widget-text-editor\" data-id=\"3da1dd27\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>For sending the quote, handling &ldquo;can you do it cheaper&rdquo;, and chasing a late invoice.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"two-minute-look\" data-bps-section-slug=\"two-minute-look\" class=\"elementor-element elementor-element-f496e8bc e-con-full bps-sec bps-surface-tone section light e-flex e-con e-parent\" data-id=\"f496e8bc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a35c4018 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"a35c4018\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dc1e4bc4 e-con-full m-leadin m-s-51dbf1 e-flex e-con e-child\" data-id=\"dc1e4bc4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5d4b1e8c bps-eyebrow m-s-f2ead4 elementor-widget elementor-widget-heading\" data-id=\"5d4b1e8c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A two-minute look<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6e054e elementor-widget__width-initial bps-h2 elementor-widget elementor-widget-heading\" data-id=\"5e6e054e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What the worksheet does with three questions about a job<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bcf4851 e-con-full m-vid m-vid-desk e-flex e-con e-child\" data-id=\"5bcf4851\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4fd7b994 e-con-full m-vid-in m-s-e58858 e-flex e-con e-child\" data-id=\"4fd7b994\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e75c47ae m-vid-label elementor-widget elementor-widget-heading\" data-id=\"e75c47ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Video placeholder<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef4b7e4e m-vid-title m-disp elementor-widget elementor-widget-heading\" data-id=\"ef4b7e4e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">A two-minute look at what is inside<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fe97fd9 m-vid-note elementor-widget elementor-widget-text-editor\" data-id=\"3fe97fd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>How the day-rate worksheet turns three questions about a job into a number you can put in an email. Not part of this demo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b4881ae m-s-43d56b elementor-widget elementor-widget-text-editor\" data-id=\"0b4881ae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Once you have watched it: download the playbook, work through it against your next real brief, and send the quote before you second-guess it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"faq\" data-bps-section-slug=\"faq\" class=\"elementor-element elementor-element-b3c2a618 e-con-full bps-sec section light e-flex e-con e-parent\" data-id=\"b3c2a618\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1ab2faa1 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"1ab2faa1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-66cfd496 e-con-full m-rail m-s-9178a4 e-grid e-con e-child\" data-id=\"66cfd496\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8d1b7ab6 e-con-full m-rail-label m-s-e58858 e-flex e-con e-child\" data-id=\"8d1b7ab6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-985896f6 m-rail-bar elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"985896f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-353289f1 e-con-full m-s-50b39f e-flex e-con e-child\" data-id=\"353289f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d3ca3e3 bps-num m-disp elementor-widget elementor-widget-heading\" data-id=\"4d3ca3e3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eaee459 elementor-widget elementor-widget-heading\" data-id=\"9eaee459\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What is actually in it<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b63b60e4 e-con-full m-rail-body m-s-e58858 e-flex e-con e-child\" data-id=\"b63b60e4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-480f7c22 elementor-widget__width-initial bps-h2 m-s-22d625 elementor-widget elementor-widget-heading\" data-id=\"480f7c22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Questions before you download<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6287697 m-faq4 elementor-widget elementor-widget-accordion\" data-id=\"d6287697\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-3591\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3591\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is this the same as the paid course?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-3591\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3591\"><p>No. It is the worksheet on its own, with none of the video modules or pitch scripts. A taste of the framework, not the whole thing.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-3592\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3592\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">How long is it?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-3592\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3592\"><p>Nine pages. Most people work through it in about twenty minutes.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-3593\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3593\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Do I need to already have clients?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-3593\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3593\"><p>It helps, but the worksheet works from a job you are about to quote, real or hypothetical.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is this the same as the paid course?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>No. It is the worksheet on its own, with none of the video modules or pitch scripts. A taste of the framework, not the whole thing.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"How long is it?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Nine pages. Most people work through it in about twenty minutes.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Do I need to already have clients?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>It helps, but the worksheet works from a job you are about to quote, real or hypothetical.<\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"close-form\" data-bps-section-slug=\"close-form\" class=\"elementor-element elementor-element-6c6f776f e-con-full bps-sec bps-surface-tone section light e-flex e-con e-parent\" data-id=\"6c6f776f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-cd87b589 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"cd87b589\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-717ea160 e-con-full m-split5 m-s-4f40a3 e-grid e-con e-child\" data-id=\"717ea160\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-806c2fea e-con-full m-s-e58858 e-flex e-con e-child\" data-id=\"806c2fea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-774ca32c bps-h2 m-s-624035 elementor-widget elementor-widget-heading\" data-id=\"774ca32c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Written by Freya Lindqvist<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a148ea6 elementor-widget__width-initial bps-lead m-lede elementor-widget elementor-widget-text-editor\" data-id=\"5a148ea6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Meridian&rsquo;s founder, with twelve years pricing commercial illustration work for agencies and brands.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3da1ce1a m-ticks-w m-s-43d56b elementor-widget elementor-widget-text-editor\" data-id=\"3da1ce1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul class=\"m-ticks\"><li>The day-rate worksheet, ready to fill in<\/li><li>The licensing cheat sheet<\/li><li>Three email templates for quoting and chasing payment<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72d21cc3 e-con-full m-s-e58858 e-flex e-con e-child\" data-id=\"72d21cc3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-06411376 e-con-full m-card m-card-close m-s-f4e7b1 e-flex e-con e-child\" data-id=\"06411376\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38418ace bps-h2 m-disp m-s-fe4198 elementor-widget elementor-widget-heading\" data-id=\"38418ace\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Get the playbook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7ffbb5d m-s-22d625 elementor-widget elementor-widget-text-editor\" data-id=\"f7ffbb5d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Same three fields, same free copy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e261dd20 m-optin5 elementor-widget elementor-widget-shortcode\" data-id=\"e261dd20\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f10-o2\" lang=\"\" dir=\"ltr\" data-wpcf7-id=\"10\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/m5-meridian\/wp-json\/wp\/v2\/pages\/14#wpcf7-f10-o2\" method=\"post\" class=\"wpcf7-form init demo\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"10\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f10-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"m-field\">\n\t<p><label>Your name <span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"given-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"m-field\">\n\t<p><label>Email <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"m-field\">\n\t<p><label>What do you illustrate? (optional) <span class=\"wpcf7-form-control-wrap\" data-name=\"what\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"what\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"m-send\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Send me the playbook \u2192\" \/>\n\t<\/p>\n<\/div>\n<div class=\"m-help\">\n\t<p>The playbook lands straight away. No funnel, no sales call.\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lite.buildprosites.com\/m5-meridian\/wp-json\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite.buildprosites.com\/m5-meridian\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lite.buildprosites.com\/m5-meridian\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lite.buildprosites.com\/m5-meridian\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite.buildprosites.com\/m5-meridian\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":1,"href":"https:\/\/lite.buildprosites.com\/m5-meridian\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":32,"href":"https:\/\/lite.buildprosites.com\/m5-meridian\/wp-json\/wp\/v2\/pages\/14\/revisions\/32"}],"wp:attachment":[{"href":"https:\/\/lite.buildprosites.com\/m5-meridian\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}