A self-paced course for working illustrators
Quote commercial illustration work like you already know what it is worth
Meridian teaches working illustrators how to price a job, write the estimate, and hold the number when a client pushes back. No guessing, and no rate someone else set for you.
Four modules, self-paced
A rate card, scripts and contract templates
30 days, on one real brief
Who Meridian is actually for
This is for you if
- You are already getting commercial briefs and freeze when it is time to name a number.
- You have priced a job by gut feeling before and found out later you were a third of the market rate.
- You want a repeatable way to quote, not another mood board about “following your passion”.
This probably is not for you if
- You are still building your first portfolio and have not taken a paid brief yet.
- You only ever want to sell prints and personal work, not commercial commissions.
- You are looking for more style tutorials. Meridian does not teach drawing.
How it works
Quote with confidence in three steps
Learn the pricing framework
Day rates, project rates, licensing and usage fees, worked through with real commercial briefs, not theory.
Build your own rate card
Fill in the templates with your numbers. By the end of the module it is a document you actually send to clients.
Pitch and hold the number
Scripts for the calls where a client asks for “a bit off”, so you know what to say before you are on one.
What you actually get
Four modules, built around real commercial briefs
The Pricing Framework
Day rates, project rates, licensing and usage, worked out from your own costs and market data, not a borrowed number.
The Rate Card Builder
A working spreadsheet you fill in as you go, so module one ends with a document, not just notes.
The Pitch Scripts
Word-for-word answers for “can you do it cheaper”, scope creep, and “just one more small revision”.
The Contract Basics
Kill fees, usage terms and payment schedules explained in plain English, with a template to start from.
Walkthrough
See how the pricing framework works
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A four-minute walkthrough of the rate card in action
How a job comes in, how the number gets built, and what actually gets sent to the client. The recording is not part of this demo.
What a student said
“I used to lowball everything. First brief after Meridian, I quoted three times what I would have, and the client said yes without blinking.”
Past student, packaging illustrator. One person’s result; yours will depend on your brief and your market.
Freya Lindqvist has spent pricing commercial illustration work for agencies and brands.
Framework, rate card, scripts and contract basics.
To ask for your money back if it does not change how you price.
The offer
Everything you need to quote a job with a straight face
One course, one rate card, and the scripts to back it up. Built for illustrators who are already getting briefs and want to stop guessing.
- The Pricing Framework (4 video modules)
- The Rate Card Builder spreadsheet
- The Pitch Scripts library
- Contract & kill-fee templates
- Lifetime access and every future update
Meridian, self-paced
One payment. No cohort dates to hit.
- Lifetime access, including future updates
- Self-paced, start when you like
- 30-day money-back guarantee
Quote one real brief with the framework
If it does not change how you price, ask for a refund inside 30 days.
There is no form to fill in beyond an email. This only works if you actually use it on a live job.
Questions illustrators ask first
I have never had a commercial client. Is this still for me?
Meridian assumes you have quoted at least one paid brief. If you have not yet, it will make more sense once you have.
How long does it take?
Most people finish the four modules in a weekend and keep the rate card as a live document afterwards.
What if my numbers still feel wrong afterwards?
The framework adjusts for your market and experience. It does not hand you one fixed number; it shows you how to build your own.
Does Meridian teach drawing?
No. There are no style tutorials here. Meridian is about pricing, quoting and holding the number on commercial commissions.
Stop pricing by gut feeling
Build the rate card once, and use it on every brief after this one.
Not ready yet? Grab the free pricing playbook instead.
