Free: The Illustrator’s Pricing Playbook
Know your day rate before the next brief lands
A short, practical guide to pricing commercial illustration work: day rates, licensing basics, and what to say when a client asks for a discount.
Nine pages
About twenty minutes
Free, no sales call
Get your free copyEnter your email and the playbook lands straight away.
Free when you download today
pages, about twenty minutes
day-rate worksheet
page licensing cheat sheet
email templates
The Day-Rate Worksheet
A simple formula to turn your costs and experience into a number you can actually quote.
The Licensing Cheat Sheet
One page on usage rights, so you stop giving away exclusivity for free.
Three Email Templates
For sending the quote, handling “can you do it cheaper”, and chasing a late invoice.
A two-minute look
What the worksheet does with three questions about a job
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A two-minute look at what is inside
How the day-rate worksheet turns three questions about a job into a number you can put in an email. Not part of this demo.
Once you have watched it: download the playbook, work through it against your next real brief, and send the quote before you second-guess it.
Questions before you download
Is this the same as the paid course?
No. It is the worksheet on its own, with none of the video modules or pitch scripts. A taste of the framework, not the whole thing.
How long is it?
Nine pages. Most people work through it in about twenty minutes.
Do I need to already have clients?
It helps, but the worksheet works from a job you are about to quote, real or hypothetical.
Written by Freya Lindqvist
Meridian’s founder, with twelve years pricing commercial illustration work for agencies and brands.
- The day-rate worksheet, ready to fill in
- The licensing cheat sheet
- Three email templates for quoting and chasing payment
Get the playbook
Same three fields, same free copy.