{"id":14,"date":"2026-10-19T00:23:33","date_gmt":"2026-10-19T00:23:33","guid":{"rendered":"https:\/\/lite.buildprosites.com\/m4-apex\/audit\/"},"modified":"2026-10-19T03:45:05","modified_gmt":"2026-10-19T03:45:05","slug":"audit","status":"publish","type":"page","link":"https:\/\/lite.buildprosites.com\/m4-apex\/audit\/","title":{"rendered":"The Founder Decision Audit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14\" class=\"elementor elementor-14\">\n\t\t\t\t<div data-bps-section=\"site-header\" data-bps-section-slug=\"site-header\" class=\"elementor-element elementor-element-81e00834 e-con-full bps-sec m4-top section light e-flex e-con e-parent\" data-id=\"81e00834\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ea12e186 e-con-full bps-wrap m-top-in m-s-36d93a e-flex e-con e-child\" data-id=\"ea12e186\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7f59d6d bps-brand m-brand elementor-widget elementor-widget-text-editor\" data-id=\"c7f59d6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/lite.buildprosites.com\/m4-apex\/\"><span class=\"m-mono\" aria-hidden=\"true\">A<\/span><span class=\"bps-bn\">Apex <em>Advisory<\/em><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faf6b72f e-con-full m-top-act e-flex e-con e-child\" data-id=\"faf6b72f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-88f3767c bps-btn-primary m-top-btn elementor-hidden-mobile elementor-widget elementor-widget-button\" data-id=\"88f3767c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#audit-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get my free audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae8c1c4 bps-btn-primary m-top-btn elementor-hidden-desktop elementor-hidden-tablet elementor-widget elementor-widget-button\" data-id=\"3ae8c1c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#audit-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Free audit<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"optin-split\" data-bps-section-slug=\"optin-split\" class=\"elementor-element elementor-element-21cd46be e-con-full bps-sec bps-surface-tone bps-hero m-hero-band section light e-flex e-con e-parent\" data-id=\"21cd46be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ba8b35d2 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"ba8b35d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-290a0bc2 e-con-full m-hero m-lead-hero m-s-a469b8 e-grid e-con e-child\" data-id=\"290a0bc2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4a5bde0a e-con-full m-hero-copy m-s-e58858 e-flex e-con e-child\" data-id=\"4a5bde0a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1abc6c61 bps-eyebrow m-s-f2ead4 elementor-widget elementor-widget-heading\" data-id=\"1abc6c61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Free \u00b7 Ten questions \u00b7 Private readout<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa83d998 bps-h1 elementor-widget elementor-widget-heading\" data-id=\"aa83d998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Founder Decision Audit<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f155c081 elementor-widget__width-initial bps-lead m-lede elementor-widget elementor-widget-text-editor\" data-id=\"f155c081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ten questions that reveal where indecision is quietly costing your business the most, with a private, personalised readout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e7c758ea e-con-full m-facts4 m-s-be11cd e-grid e-con e-child\" data-id=\"e7c758ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b32f39b6 e-con-full m-s-5d7289 e-flex e-con e-child\" data-id=\"b32f39b6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7ab55899 elementor-widget elementor-widget-heading\" data-id=\"7ab55899\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-521032bb elementor-widget elementor-widget-text-editor\" data-id=\"521032bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ten questions, about ten minutes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d06555f e-con-full m-s-5d7289 e-flex e-con e-child\" data-id=\"4d06555f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0fcf96e8 elementor-widget elementor-widget-heading\" data-id=\"0fcf96e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">You get<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b080bed7 elementor-widget elementor-widget-text-editor\" data-id=\"b080bed7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A written, private readout<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9cc7ca80 e-con-full m-s-5d7289 e-flex e-con e-child\" data-id=\"9cc7ca80\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-08cd5005 elementor-widget elementor-widget-heading\" data-id=\"08cd5005\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cost<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e5ddbc6 elementor-widget elementor-widget-text-editor\" data-id=\"9e5ddbc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Free. No call, no card<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1b4a6037 e-con-full m-card m-card-hero m-s-f4e7b1 e-flex e-con e-child\" data-id=\"1b4a6037\" data-element_type=\"container\" data-e-type=\"container\" id=\"audit-form\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-203971be e-con-full m-cover m-s-0b8088 e-grid elementor-hidden-mobile e-con e-child\" data-id=\"203971be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aabcd098 m-ratio-1-1 elementor-widget elementor-widget-image\" data-id=\"aabcd098\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"1209\" src=\"https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/advisor.jpg\" class=\"attachment-full size-full wp-image-4\" alt=\"Portrait of the advisor, a grey-haired man in a charcoal suit in front of bookshelves\" srcset=\"https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/advisor.jpg 900w, https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/advisor-223x300.jpg 223w, https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/advisor-762x1024.jpg 762w, https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/advisor-768x1032.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d709b882 elementor-widget elementor-widget-text-editor\" data-id=\"d709b882\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Read by one person<\/strong>The advisor, from twelve years of work with founders. Demo portrait.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddb5783c bps-h2 m-disp m-s-fe4198 elementor-widget elementor-widget-heading\" data-id=\"ddb5783c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Take the audit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65713856 m-s-22d625 elementor-widget elementor-widget-text-editor\" data-id=\"65713856\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two fields. Your answers are read by one person.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c822f93 m-optin4 elementor-widget elementor-widget-shortcode\" data-id=\"3c822f93\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f11-o1\" lang=\"\" dir=\"ltr\" data-wpcf7-id=\"11\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/m4-apex\/wp-json\/wp\/v2\/pages\/14#wpcf7-f11-o1\" method=\"post\" class=\"wpcf7-form init demo\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"11\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"m-field\">\n\t<p><label>First name <span class=\"wpcf7-form-control-wrap\" data-name=\"first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"given-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first-name\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"m-field\">\n\t<p><label>Email address <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"m-send\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Get my free audit \u2192\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff193367 m-s-fc8607 elementor-widget elementor-widget-text-editor\" data-id=\"ff193367\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Confidential. Results sent privately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-048d43d0 m-script elementor-widget elementor-widget-html\" data-id=\"048d43d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<script>\ndocument.addEventListener(\"wpcf7mailsent\",function(){location.href=\"https:\\\/\\\/lite.buildprosites.com\\\/m4-apex\\\/thank-you\\\/\";});\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"audit-numbers\" data-bps-section-slug=\"audit-numbers\" class=\"elementor-element elementor-element-5d048c8e e-con-full bps-sec section light e-flex e-con e-parent\" data-id=\"5d048c8e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-da3f1621 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"da3f1621\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41f1a0cc e-con-full m-rail m-s-9178a4 e-grid e-con e-child\" data-id=\"41f1a0cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-47fc3cc7 e-con-full m-rail-label m-s-e58858 e-flex e-con e-child\" data-id=\"47fc3cc7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d51e5ceb m-rail-bar elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"d51e5ceb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad908e14 e-con-full m-s-50b39f e-flex e-con e-child\" data-id=\"ad908e14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1a6a3ce7 bps-num m-disp elementor-widget elementor-widget-heading\" data-id=\"1a6a3ce7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a243f1ed elementor-widget elementor-widget-heading\" data-id=\"a243f1ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">The audit in numbers<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d0ad3861 e-con-full m-rail-body m-s-e58858 e-flex e-con e-child\" data-id=\"d0ad3861\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f84434ef elementor-widget__width-initial bps-h2 m-s-22d625 elementor-widget elementor-widget-heading\" data-id=\"f84434ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Small enough to finish today. Specific enough to act on.<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06f86617 e-con-full m-stats m-s-e58858 e-grid e-con e-child\" data-id=\"06f86617\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-4609f83b e-con-full m-stat m-s-e58858 e-flex e-con e-child\" data-id=\"4609f83b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1db436f0 m-disp m-s-83fbb1 elementor-widget elementor-widget-heading\" data-id=\"1db436f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">10<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f7cfedb elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8f7cfedb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>questions on decisions you are not making<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef8c32a1 e-con-full m-stat m-s-e58858 e-flex e-con e-child\" data-id=\"ef8c32a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fbb5238c m-disp m-s-83fbb1 elementor-widget elementor-widget-heading\" data-id=\"fbb5238c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">10 min<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bece310c elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"bece310c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>to answer, on any device<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-38953ec7 e-con-full m-stat m-s-e58858 e-flex e-con e-child\" data-id=\"38953ec7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-738a0391 m-disp m-s-83fbb1 elementor-widget elementor-widget-heading\" data-id=\"738a0391\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 pages<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6010f84 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"a6010f84\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>written for you, not a template<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-50301ca1 e-con-full m-stat m-s-e58858 e-flex e-con e-child\" data-id=\"50301ca1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-459db2c6 m-disp m-s-83fbb1 elementor-widget elementor-widget-heading\" data-id=\"459db2c6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2 days<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b30482 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"19b30482\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>to your readout, working days<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"what-happens\" data-bps-section-slug=\"what-happens\" class=\"elementor-element elementor-element-a2a6a1ea e-con-full bps-sec bps-surface-tone section light e-flex e-con e-parent\" data-id=\"a2a6a1ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-74399af9 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"74399af9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-02cc7070 e-con-full m-leadin m-s-51dbf1 e-flex e-con e-child\" data-id=\"02cc7070\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe8bac0c bps-eyebrow m-s-f2ead4 elementor-widget elementor-widget-heading\" data-id=\"fe8bac0c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">What happens after you press send<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99af05bf elementor-widget__width-initial bps-h2 elementor-widget elementor-widget-heading\" data-id=\"99af05bf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ten questions, a written readout, and nothing else.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-88d9ec7d e-con-full m-three m-s-e57f5f e-grid e-con e-child\" data-id=\"88d9ec7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-3711adfb e-con-full m-col4 m-s-82f2bf e-flex e-con e-child\" data-id=\"3711adfb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73bde18d m-disp m-s-a25cbb elementor-widget elementor-widget-heading\" data-id=\"73bde18d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">01<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-650f77fb bps-h3 m-disp m-s-9d08e1 elementor-widget elementor-widget-heading\" data-id=\"650f77fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ten questions, about ten minutes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b48d841 elementor-widget elementor-widget-text-editor\" data-id=\"0b48d841\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No scoring, no personality type. Ten questions about decisions you are currently not making.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-df8f6cf0 e-con-full m-col4 m-s-82f2bf e-flex e-con e-child\" data-id=\"df8f6cf0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8552f6f3 m-disp m-s-a25cbb elementor-widget elementor-widget-heading\" data-id=\"8552f6f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cddbaefe bps-h3 m-disp m-s-9d08e1 elementor-widget elementor-widget-heading\" data-id=\"cddbaefe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A written readout, inside two working days<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf91e2b7 elementor-widget elementor-widget-text-editor\" data-id=\"cf91e2b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Two pages on where indecision is costing you most, written by a person who read your answers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8a68a4b7 e-con-full m-col4 m-s-82f2bf e-flex e-con e-child\" data-id=\"8a68a4b7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31ac528c m-disp m-s-a25cbb elementor-widget elementor-widget-heading\" data-id=\"31ac528c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ea2fc4 bps-h3 m-disp m-s-9d08e1 elementor-widget elementor-widget-heading\" data-id=\"53ea2fc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nothing else, unless you ask<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b6f5a05 elementor-widget elementor-widget-text-editor\" data-id=\"7b6f5a05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No call booked on your behalf, no sequence. If you want a conversation you reply to the email.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"readout-proof\" data-bps-section-slug=\"readout-proof\" class=\"elementor-element elementor-element-6f653404 e-con-full bps-sec section dark e-flex e-con e-parent\" data-id=\"6f653404\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-206967f9 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"206967f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e072142f e-con-full m-rail m-s-9178a4 e-grid e-con e-child\" data-id=\"e072142f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-bfc28d59 e-con-full m-rail-label m-s-e58858 e-flex e-con e-child\" data-id=\"bfc28d59\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6931b98e m-rail-bar elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6931b98e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-865d4421 e-con-full m-s-50b39f e-flex e-con e-child\" data-id=\"865d4421\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f4511eb9 bps-num m-disp elementor-widget elementor-widget-heading\" data-id=\"f4511eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">02<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c17924b1 elementor-widget elementor-widget-heading\" data-id=\"c17924b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">What the readout told them<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a35071f9 e-con-full m-rail-body m-s-e58858 e-flex e-con e-child\" data-id=\"a35071f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcd6f1e elementor-widget__width-initial bps-h2 m-s-22d625 elementor-widget elementor-widget-heading\" data-id=\"bbcd6f1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three founders, on the thing they had been avoiding.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e6df1ff3 e-con-full m-quotes4 m-s-494262 e-grid e-con e-child\" data-id=\"e6df1ff3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-43904412 e-con-full m-quote m-s-1a1733 e-flex e-con e-child\" data-id=\"43904412\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-34046fea m-disp elementor-widget elementor-widget-heading\" data-id=\"34046fea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<blockquote class=\"elementor-heading-title elementor-size-default\">\u201cQuestion six took me four minutes and I have been putting off the answer for a year.\u201d<\/blockquote>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85400126 e-con-full m-who m-s-fbfb97 e-grid e-con e-child\" data-id=\"85400126\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e2164440 m-ratio-1-1 elementor-widget elementor-widget-image\" data-id=\"e2164440\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/face-grant.jpg\" class=\"attachment-full size-full wp-image-8\" alt=\"\" srcset=\"https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/face-grant.jpg 240w, https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/face-grant-150x150.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e408ec81 elementor-widget elementor-widget-text-editor\" data-id=\"e408ec81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Grant M.<\/strong><small>CEO, manufacturing<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ef46270 e-con-full m-quote m-s-1a1733 e-flex e-con e-child\" data-id=\"9ef46270\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0067bda3 m-disp elementor-widget elementor-widget-heading\" data-id=\"0067bda3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<blockquote class=\"elementor-heading-title elementor-size-default\">\u201cIt did not tell me anything I did not know. It made me write it down, which turned out to be the whole problem.\u201d<\/blockquote>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-36f2c5c5 e-con-full m-who m-s-fbfb97 e-grid e-con e-child\" data-id=\"36f2c5c5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8a797b4 m-ratio-1-1 elementor-widget elementor-widget-image\" data-id=\"a8a797b4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/face-ines.jpg\" class=\"attachment-full size-full wp-image-9\" alt=\"\" srcset=\"https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/face-ines.jpg 240w, https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/face-ines-150x150.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec263d3 elementor-widget elementor-widget-text-editor\" data-id=\"3ec263d3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Ines C.<\/strong><small>Founder, professional services<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7ce2aa3a e-con-full m-quote m-s-1a1733 e-flex e-con e-child\" data-id=\"7ce2aa3a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7297d42c m-disp elementor-widget elementor-widget-heading\" data-id=\"7297d42c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<blockquote class=\"elementor-heading-title elementor-size-default\">\u201cI expected a lead magnet. I got two pages about my own business that I forwarded to my board.\u201d<\/blockquote>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f259119 e-con-full m-who m-s-fbfb97 e-grid e-con e-child\" data-id=\"7f259119\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2795e735 m-ratio-1-1 elementor-widget elementor-widget-image\" data-id=\"2795e735\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"240\" height=\"240\" src=\"https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/face-theo.jpg\" class=\"attachment-full size-full wp-image-10\" alt=\"\" srcset=\"https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/face-theo.jpg 240w, https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/face-theo-150x150.jpg 150w\" sizes=\"(max-width: 240px) 100vw, 240px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74dd7531 elementor-widget elementor-widget-text-editor\" data-id=\"74dd7531\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><strong>Theo M.<\/strong><small>CEO, logistics<\/small><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cdaca38 m-s-f0b069 elementor-widget elementor-widget-text-editor\" data-id=\"0cdaca38\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Demo quotes and demo portraits.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"who-reads-it\" data-bps-section-slug=\"who-reads-it\" class=\"elementor-element elementor-element-72d5ad1e e-con-full bps-sec section light e-flex e-con e-parent\" data-id=\"72d5ad1e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1b3438e8 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"1b3438e8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9906125c e-con-full m-split4 m-s-4f40a3 e-grid e-con e-child\" data-id=\"9906125c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-11a0fc17 e-con-full m-s-e58858 e-flex e-con e-child\" data-id=\"11a0fc17\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-97f9ae7c e-con-full m-fig m-s-61c38e e-flex e-con e-child\" data-id=\"97f9ae7c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-90fcc711 e-con-full m-frame m-pos-face m-s-c35dc5 e-flex e-con e-child\" data-id=\"90fcc711\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3126f116 m-ratio-4-5 elementor-widget elementor-widget-image\" data-id=\"3126f116\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"900\" height=\"1209\" src=\"https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/advisor.jpg\" class=\"attachment-full size-full wp-image-4\" alt=\"Portrait of the advisor, a grey-haired man in a charcoal suit in front of bookshelves\" srcset=\"https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/advisor.jpg 900w, https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/advisor-223x300.jpg 223w, https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/advisor-762x1024.jpg 762w, https:\/\/lite.buildprosites.com\/m4-apex\/wp-content\/uploads\/sites\/238\/2026\/10\/advisor-768x1032.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-101088f6 elementor-widget elementor-widget-text-editor\" data-id=\"101088f6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The advisor who reads every audit. Demo portrait.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5f557f30 e-con-full m-s-e58858 e-flex e-con e-child\" data-id=\"5f557f30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fdf97497 bps-eyebrow m-s-f2ead4 elementor-widget elementor-widget-heading\" data-id=\"fdf97497\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Who reads it<\/p>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-707ce53f bps-h2 m-s-22d625 elementor-widget elementor-widget-heading\" data-id=\"707ce53f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One advisor, and he reads them himself.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3143d32 elementor-widget elementor-widget-text-editor\" data-id=\"b3143d32\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Twelve years of advisory work with founders doing \u00a33m\u2013\u00a330m, and six seats per cohort. The audit exists because the same three questions come up in the first call every single time, and it was faster to write them down.<\/p><p>Nobody else sees your answers. They are not stored against a CRM record and they are not used to qualify you for anything.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ea2b6cb e-con-full bps-btn-row m-actions m-s-3eaffd e-flex e-con e-child\" data-id=\"9ea2b6cb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7093d420 bps-btn-primary elementor-widget elementor-widget-button\" data-id=\"7093d420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#audit-form\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get my free audit <span aria-hidden=\"true\">\u2192<\/span><\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"faq-stack\" data-bps-section-slug=\"faq-stack\" class=\"elementor-element elementor-element-fac2e12c e-con-full bps-sec bps-surface-tone section light e-flex e-con e-parent\" data-id=\"fac2e12c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dfd1f7d2 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"dfd1f7d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-445809a8 e-con-full m-rail-label m-stackhead m-s-30a14a e-flex e-con e-child\" data-id=\"445809a8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f432153b m-rail-bar elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f432153b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7d424f2c e-con-full m-s-50b39f e-flex e-con e-child\" data-id=\"7d424f2c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4e905f43 bps-num m-disp elementor-widget elementor-widget-heading\" data-id=\"4e905f43\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">03<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-532a337d elementor-widget elementor-widget-heading\" data-id=\"532a337d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Before you start<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0db1202 bps-h2 m-s-a62d0f elementor-widget elementor-widget-heading\" data-id=\"e0db1202\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Four honest answers.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5f890ba m-faq4 elementor-widget elementor-widget-accordion\" data-id=\"f5f890ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4121\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-4121\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is this a sales call in disguise?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-4121\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-4121\"><p>No. There is no call. Nothing is booked on your behalf and no sequence follows. If you want a conversation you reply to the email.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4122\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-4122\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Who sees my answers?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-4122\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-4122\"><p>One person, the advisor. They are not stored against a CRM record and they are not used to qualify you for anything.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4123\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-4123\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">Is there a score?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-4123\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-4123\"><p>No scoring and no personality type. You get two written pages about where indecision is costing you most.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<h3 id=\"elementor-tab-title-4124\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-4124\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">What if it is not worth the ten minutes?<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\t<div id=\"elementor-tab-content-4124\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-4124\"><p>Then that is the end of it. No call, no sequence, no card.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Is this a sales call in disguise?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>No. There is no call. Nothing is booked on your behalf and no sequence follows. If you want a conversation you reply to the email.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Who sees my answers?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>One person, the advisor. They are not stored against a CRM record and they are not used to qualify you for anything.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"Is there a score?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>No scoring and no personality type. You get two written pages about where indecision is costing you most.<\\\/p>\"}},{\"@type\":\"Question\",\"name\":\"What if it is not worth the ten minutes?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"<p>Then that is the end of it. No call, no sequence, no card.<\\\/p>\"}}]}<\/script>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"close-form\" data-bps-section-slug=\"close-form\" class=\"elementor-element elementor-element-2f60fe1a e-con-full bps-sec m-close section light e-flex e-con e-parent\" data-id=\"2f60fe1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8618e9e5 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"8618e9e5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8df944a3 e-con-full m-split4 m-s-4f40a3 e-grid e-con e-child\" data-id=\"8df944a3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8538780f e-con-full m-s-e58858 e-flex e-con e-child\" data-id=\"8538780f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-62a1e976 elementor-widget__width-initial bps-h2 m-s-22d625 elementor-widget elementor-widget-heading\" data-id=\"62a1e976\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ten questions. Ten minutes. A private readout.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecec165e elementor-widget__width-initial bps-lead m-lede elementor-widget elementor-widget-text-editor\" data-id=\"ecec165e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No call, no sequence, no card. If the readout is not worth the ten minutes, that is the end of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-559d6a33 e-con-full m-s-e58858 e-flex e-con e-child\" data-id=\"559d6a33\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-41b193dd e-con-full m-card m-card-close m-s-f4e7b1 e-flex e-con e-child\" data-id=\"41b193dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-26cf1f60 m-optin4 elementor-widget elementor-widget-shortcode\" data-id=\"26cf1f60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f11-o2\" lang=\"\" dir=\"ltr\" data-wpcf7-id=\"11\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/m4-apex\/wp-json\/wp\/v2\/pages\/14#wpcf7-f11-o2\" method=\"post\" class=\"wpcf7-form init demo\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"11\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.2.2\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11-o2\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<div class=\"m-field\">\n\t<p><label>First name <span class=\"wpcf7-form-control-wrap\" data-name=\"first-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" autocomplete=\"given-name\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"first-name\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"m-field\">\n\t<p><label>Email address <span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" autocomplete=\"email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n\t<\/p>\n<\/div>\n<div class=\"m-send\">\n\t<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Get my free audit \u2192\" \/>\n\t<\/p>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13b4c06f m-s-fc8607 elementor-widget elementor-widget-text-editor\" data-id=\"13b4c06f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Confidential. Results sent privately.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"site-footer\" data-bps-section-slug=\"site-footer\" class=\"elementor-element elementor-element-e1f10293 e-con-full bps-sec m4-foot section light e-flex e-con e-parent\" data-id=\"e1f10293\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0f3b7552 e-con-full bps-wrap e-flex e-con e-child\" data-id=\"0f3b7552\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8e63c2d0 e-con-full m-foot-grid m-s-4c2981 e-grid e-con e-child\" data-id=\"8e63c2d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-031c2b03 bps-brand m-brand elementor-widget elementor-widget-text-editor\" data-id=\"031c2b03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/lite.buildprosites.com\/m4-apex\/\"><span class=\"m-mono\" aria-hidden=\"true\">A<\/span><span class=\"bps-bn\">Apex <em>Advisory<\/em><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-22ea33d9 e-con-full m-s-e58858 e-flex e-con e-child\" data-id=\"22ea33d9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d22d95ee elementor-widget elementor-widget-text-editor\" data-id=\"d22d95ee\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Your answers are read by one person and are not stored against a sales record.<\/p><p>Apex Advisory is a demonstration brand built on BPS Lite. Testimonials are demo quotes and portraits are demo portraits. Coaching is not legal, tax or financial advice, and no business outcome is promised.<\/p><ul class=\"m-legal-links\"><li><a href=\"#demo\" title=\"Demo link\">Privacy<\/a><\/li><li><a href=\"#demo\" title=\"Demo link\">Terms<\/a><\/li><li><a href=\"#demo\" title=\"Demo link\">Contact<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-14","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lite.buildprosites.com\/m4-apex\/wp-json\/wp\/v2\/pages\/14","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite.buildprosites.com\/m4-apex\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lite.buildprosites.com\/m4-apex\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lite.buildprosites.com\/m4-apex\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite.buildprosites.com\/m4-apex\/wp-json\/wp\/v2\/comments?post=14"}],"version-history":[{"count":1,"href":"https:\/\/lite.buildprosites.com\/m4-apex\/wp-json\/wp\/v2\/pages\/14\/revisions"}],"predecessor-version":[{"id":18,"href":"https:\/\/lite.buildprosites.com\/m4-apex\/wp-json\/wp\/v2\/pages\/14\/revisions\/18"}],"wp:attachment":[{"href":"https:\/\/lite.buildprosites.com\/m4-apex\/wp-json\/wp\/v2\/media?parent=14"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}