We sell what's good this week, not what's in the book.
Hazelmoor doesn’t work from a fixed price list of arrangements. Stock is bought two or three times a week depending on what’s actually in season and what’s arrived in good condition, which means the shop can look noticeably different from one visit to the next.
It’s a harder way to run a flower shop than printing a catalogue and sticking to it. It’s also why ‘surprise me’ is one of the most common things customers say at the counter, and one of the easiest orders for us to get right.