{"id":502,"date":"2026-09-20T08:38:43","date_gmt":"2026-09-20T08:38:43","guid":{"rendered":"https:\/\/lite.buildprosites.com\/grant-mercer\/about\/"},"modified":"2026-09-20T08:38:46","modified_gmt":"2026-09-20T08:38:46","slug":"about","status":"publish","type":"page","link":"https:\/\/lite.buildprosites.com\/grant-mercer\/about\/","title":{"rendered":"About"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"502\" class=\"elementor elementor-502\">\n\t\t\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"about-01\" class=\"elementor-element elementor-element-3d9da951 section dark moa-xl e-flex e-con-boxed e-con e-parent\" data-id=\"3d9da951\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f348b4ee e-con-full e-flex e-con e-child\" data-id=\"f348b4ee\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-fad97cb1 e-con-full e-flex e-con e-child\" data-id=\"fad97cb1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"about-01-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-2fd55800 prehead elementor-widget elementor-widget-heading\" data-id=\"2fd55800\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">About<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-01-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-0157406b ft-h1 hero-title elementor-widget elementor-widget-heading\" data-id=\"0157406b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">I built this work on every deal I talked myself out of<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-01-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-4205dcd2 elementor-widget elementor-widget-text-editor\" data-id=\"4205dcd2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I spent years on sales floors before I ever stood on a stage, and most of what I know I learned the expensive way: watching good reps &mdash; including myself &mdash; hand back margin nobody asked us to give up, because the silence after the number felt worse than the discount.<\/p><p>I started writing the rules down because I got tired of re-learning them every year. Four books later, I still open every talk the same way: with the deal I lost by being too agreeable, not the one I won by being clever.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-01-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-571b99fd elementor-widget elementor-widget-text-editor\" data-id=\"571b99fd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I am not selling hustle. What I offer is more specific: a straight conversation about price, held all the way to the end, and the discipline to walk away from the easy no.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d1d874a e-con-full bps-media e-flex e-con e-child\" data-id=\"1d1d874a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"about-01-image-url-1\" data-bps-type=\"image\" class=\"elementor-element elementor-element-bf2564cc elementor-widget elementor-widget-image\" data-id=\"bf2564cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"820\" height=\"1024\" src=\"https:\/\/lite.buildprosites.com\/grant-mercer\/wp-content\/uploads\/sites\/184\/2026\/09\/ih-b-about-820x1024.jpg\" class=\"attachment-large size-large wp-image-481\" alt=\"Black-and-white portrait of Grant Mercer looking straight at the camera against a black background\" srcset=\"https:\/\/lite.buildprosites.com\/grant-mercer\/wp-content\/uploads\/sites\/184\/2026\/09\/ih-b-about-820x1024.jpg 820w, https:\/\/lite.buildprosites.com\/grant-mercer\/wp-content\/uploads\/sites\/184\/2026\/09\/ih-b-about-240x300.jpg 240w, https:\/\/lite.buildprosites.com\/grant-mercer\/wp-content\/uploads\/sites\/184\/2026\/09\/ih-b-about-768x960.jpg 768w, https:\/\/lite.buildprosites.com\/grant-mercer\/wp-content\/uploads\/sites\/184\/2026\/09\/ih-b-about.jpg 962w\" sizes=\"(max-width: 820px) 100vw, 820px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-01-prehead-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-8a59b21b prehead elementor-widget elementor-widget-heading\" data-id=\"8a59b21b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Background<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-01-creds-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-fbc90f61 ft-creds elementor-widget elementor-widget-text-editor\" data-id=\"fbc90f61\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Independent sales consultant and keynote speaker<\/li><li>Speaks on request to sales and revenue leadership teams<\/li><li>Author of four books on pricing and pipeline discipline<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-01-note-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-0947f046 stat-label elementor-widget elementor-widget-heading\" data-id=\"0947f046\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Career details fictional<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"features-06\" class=\"elementor-element elementor-element-11d50ecf section light moa-xl e-flex e-con-boxed e-con e-parent\" data-id=\"11d50ecf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-ff780896 e-con-full e-flex e-con e-child\" data-id=\"ff780896\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-d0ac3978 bps-text-accent prehead elementor-widget elementor-widget-heading\" data-id=\"d0ac3978\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Milestones<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-054838d8 e-con-full e-flex e-con e-child\" data-id=\"054838d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c1cc8eab e-grid e-con-full ft-grid e-con e-child\" data-id=\"c1cc8eab\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-86cb60eb e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"86cb60eb\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-181ea797 ft-year elementor-widget elementor-widget-heading\" data-id=\"181ea797\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Sales floor<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-f1f35565 elementor-widget elementor-widget-text-editor\" data-id=\"f1f35565\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Started selling before he had a title for what he was doing, and lost more deals to fear of the number than to price.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bd92a626 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"bd92a626\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-76a6e470 ft-year elementor-widget elementor-widget-heading\" data-id=\"76a6e470\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">First no<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-d67d31a2 elementor-widget elementor-widget-text-editor\" data-id=\"d67d31a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Learned to let a stalled deal die instead of discounting it back to life &mdash; and watched the next quarter get easier.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-13cd210e e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"13cd210e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-f9ebe844 ft-year elementor-widget elementor-widget-heading\" data-id=\"f9ebe844\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><em>The Pipeline Diet<\/em><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-d950bc68 elementor-widget elementor-widget-text-editor\" data-id=\"d950bc68\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The book that started as a set of rules taped above his desk.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d51f2d45 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"d51f2d45\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-6\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-655a28f1 ft-year elementor-widget elementor-widget-heading\" data-id=\"655a28f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">First keynote<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-4\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-63878903 elementor-widget elementor-widget-text-editor\" data-id=\"63878903\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>What worked on a sales floor turned out to work on a stage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb5d1bb2 e-con-full light moa-sd e-flex section e-con e-child\" data-id=\"fb5d1bb2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"features-06-headline-6-x5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-0f8346d0 ft-year elementor-widget elementor-widget-heading\" data-id=\"0f8346d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Now<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"features-06-subheadline-4-x5\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-3ba19021 elementor-widget elementor-widget-text-editor\" data-id=\"3ba19021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><em>The Hard Yes<\/em> and a full slate of sales-kickoff stages.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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