WHO WROTE IT
The same five questions, asked four hundred times.
Jonas has run the Cashflow Challenge fourteen times and sat through the opening call of every one. The checklist is not a summary of the course — it is the list he ended up reading out loud on call one, because the same five things were wrong in almost every business in the room.
If none of the five apply to you, the Challenge will not help either, and he would rather you found that out from a free checklist.