{"id":833,"date":"2026-07-28T14:16:11","date_gmt":"2026-07-28T14:16:11","guid":{"rendered":"https:\/\/lite.buildprosites.com\/broadside\/how-we-work\/"},"modified":"2026-09-19T12:05:08","modified_gmt":"2026-09-19T12:05:08","slug":"how-we-work","status":"publish","type":"page","link":"https:\/\/lite.buildprosites.com\/broadside\/how-we-work\/","title":{"rendered":"How We Work"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tHow we work<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Scoped projects, fixed prices, a stated end date.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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The model is deliberately harder for us to sell and much easier for you to leave.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\tThe shape of a project<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Three stages, and you can stop after the first<\/h2>\t\t\t\t<\/div>\n\t\t
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A free scoping call, about forty minutes, to work out what the actual problem is. Roughly a third of these end with us saying you do not need an agency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A written proposal: the outcome, the deliverables, the fixed price and the end date. No options tiers designed to make the middle one look sensible.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We do the work, in the open, with a shared document you can read at any point. At the end you get everything, including the things that failed.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tIn more detail<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Three things we do differently, and why<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Each of these costs us money, which is roughly how you know we mean them.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Rates are published<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Our day rate and our typical project prices are on the services page. An agency that will not tell you a number until it has qualified your budget is pricing you rather than the work, and you can feel it later in the invoice. Publishing it means we lose some enquiries early, which is the point.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The work happens in the open<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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You get access to the working document from day one, not a polished reveal in week six. It is messier and occasionally uncomfortable, and it means nothing lands as a surprise at the end. Clients who have been burned by a big reveal tend to appreciate this most.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We report what failed<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Every final report has a section on what did not work and what we would not repeat. Marketing is a field with a great deal of unfalsifiable reporting in it, and the fastest way to be useful is to be the agency that tells you when the answer is no.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\tWhat you get<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Four things in every project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Regardless of size, and included in the price.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A real proposal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Outcome, deliverables, price, dates and what is explicitly out of scope. Usually three pages, never thirty.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Weekly updates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Short, written, every week, including the weeks where the honest update is that we are stuck.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Everything handed over<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Source files, accounts, documentation and passwords. Nothing is held to make leaving difficult.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A final report<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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What we did, what happened, what failed and what we would do next. Written to be readable by someone who was not in the room.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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\n\t\t\t\t\tCommon questions<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Asked on scoping calls<\/h2>\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t<\/path><\/svg><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\tDo you really not do retainers?<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

We do ongoing work, but as a series of scoped projects with defined outcomes rather than an open-ended monthly fee. If you need a fixed monthly spend for budgeting, we can structure it that way — what we will not do is bill for a month in which nothing agreed was delivered.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Possibly. Six people cannot run a national broadcast campaign and we will tell you so rather than subcontract it badly. What six people can do is give you the person who did the thinking rather than the person who was free.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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Say so at the weekly update rather than at the end, and it gets changed. If a project genuinely goes wrong, we will finish it, refund the final stage and part on good terms. That has happened twice and both clients came back.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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The people you meet. There is no account layer and no juniors quietly delivering what a director sold. If we need a specialist we do not have, we will name them, tell you what they cost us, and add nothing on top.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t

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No, and be careful of anyone who does. We can guarantee the deliverables, the dates and the honesty of the reporting. Outcomes depend on your product, your market and a good deal of luck, and pretending otherwise is how the industry got its reputation.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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Forty minutes, free, and no proposal unless you want one.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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A third of these calls end with us recommending you do it in-house.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a scoping call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tServices and rates<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

How we work Scoped projects, fixed prices, a stated end date. The model is deliberately harder for us to sell […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-833","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/pages\/833","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/comments?post=833"}],"version-history":[{"count":5,"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/pages\/833\/revisions"}],"predecessor-version":[{"id":924,"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/pages\/833\/revisions\/924"}],"wp:attachment":[{"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/media?parent=833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}