{"id":829,"date":"2026-07-28T14:16:01","date_gmt":"2026-07-28T14:16:01","guid":{"rendered":"https:\/\/lite.buildprosites.com\/broadside\/home\/"},"modified":"2026-09-19T12:05:08","modified_gmt":"2026-09-19T12:05:08","slug":"home","status":"publish","type":"page","link":"https:\/\/lite.buildprosites.com\/broadside\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t
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\n\t\t\t\t\tStrategy-led marketing · Fortitude Valley, Brisbane<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Our day rate is on this website. Yours probably is not.<\/h1>\t\t\t\t<\/div>\n\t\t\t\t
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We do positioning, campaigns and the unglamorous measurement that tells you whether any of it worked. No retainers you forget you are paying for.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a scoping call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tSee rates<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\tThe pitch, briefly<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Most agency retainers survive because cancelling them is awkward.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Twelve months in, nobody opens the report, the work has drifted into whatever is easiest to invoice, and the relationship continues out of politeness. We work in defined projects with a stated outcome and an end date. If you want us again afterwards, you will book us again, which is a much healthier test than an auto-renewing contract.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Three\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t
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\n\t\t\t\t\tWhat we do<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Three kinds of project<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Everything is scoped, priced and finished. Nothing rolls.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Two\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Positioning<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Working out what you actually sell and to whom, then writing it down in language your team can use. Usually four to six weeks.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Campaigns<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Concept, assets and delivery across the channels that suit you rather than the ones we happen to like. Priced per campaign.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Measurement<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Setting up tracking that answers a real question, and telling you honestly when the answer is that it did not work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t

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\n\t\t\t\t\tThe agency<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Small, and not trying to be otherwise<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Six people, no account layer, and the person you meet is the person doing the work.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\n\t\t\t\t\t6<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tPeople, no account managers\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t0<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tRolling retainers sold\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\t\t\t\tClients in a typical year\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t2018<\/span>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\tYear we started\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t
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\n\t\t\t\t\tFrom clients<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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After projects finished<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t★★★★★<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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Six weeks of positioning work that we had been avoiding for three years. Our sales team now says the same thing in every meeting, which sounds small and has changed our close rate.<\/p><\/div>\t\t\t\t<\/div>\n\t\t

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Operations director, manufacturing — Yatala<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\tPositioning project\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t★★★★★<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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They told us the campaign we asked for would not work and proposed a cheaper one that did. That cost them money and earned them three years of our business.<\/p><\/div>\t\t\t\t<\/div>\n\t\t

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Founder, B2B software — Fortitude Valley<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\tCampaign, 2024\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t★★★★★<\/span>\t\t\t\t<\/div>\n\t\t\t\t
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The final report said one of the two channels had failed and explained why. Nobody had ever handed us a document that admitted something did not work.<\/p><\/div>\t\t\t\t<\/div>\n\t\t

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Marketing lead, charity sector — South Bank<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\tMeasurement project\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t
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Book a scoping call. If we are not right for it, we will say so on the call.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tBook a scoping call<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Strategy-led marketing · Fortitude Valley, Brisbane Our day rate is on this website. Yours probably is not. We do positioning, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-829","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/pages\/829","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/comments?post=829"}],"version-history":[{"count":8,"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/pages\/829\/revisions"}],"predecessor-version":[{"id":925,"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/pages\/829\/revisions\/925"}],"wp:attachment":[{"href":"https:\/\/lite.buildprosites.com\/broadside\/wp-json\/wp\/v2\/media?parent=829"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}