The 12 weeks that ended a 14-year career — and started the right one
Twenty-two minutes on why career change stalls at the same three points, and the sequence that gets past them. No signup to watch.
Sound familiar?
Four things almost every career changer says in the first call.
You have updated the CV four times and applied to nothing
The document keeps improving because editing it feels like progress. Applying feels like exposure.
Every role you want asks for experience in the thing you have not done yet
So you keep looking for the one that does not, and the search quietly becomes a hobby.
You can describe what you want to leave, not what you want to arrive at
Which makes every conversation about the last job instead of the next one.
Why it works in this order and not the usual one
Almost everyone starts at step three, which is why almost everyone stalls there.
1
Position before you apply
Decide what you are moving TOWARD, in one sentence you can say out loud. Until that exists every application is a rewrite from scratch and every conversation drifts back to the last job.
2
Build evidence, do not claim it
Two small pieces of real work in the new field beat any amount of transferable-skills language. This is the step that answers “but you have not done it” without arguing.
3
Conversations, then applications
Roles are filled by people who already know your name. Applying is the last step, and by then it is a formality rather than a lottery.
What's in the twelve weeks
The full twelve-week curriculum — Position, Evidence, Conversations, Offers