{"id":8,"date":"2026-09-13T14:28:38","date_gmt":"2026-09-13T14:28:38","guid":{"rendered":"https:\/\/lite.buildprosites.com\/apex-mould\/apex-lead\/"},"modified":"2026-09-20T19:18:00","modified_gmt":"2026-09-20T19:18:00","slug":"apex-lead","status":"publish","type":"page","link":"https:\/\/lite.buildprosites.com\/apex-mould\/apex-lead\/","title":{"rendered":"The Founder Decision Audit"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"8\" class=\"elementor elementor-8\">\n\t\t\t\t<div data-bps-section=\"sales\" data-bps-section-slug=\"sales-optin-full-alt-8-widgets-light2\" class=\"elementor-element elementor-element-e78e9809 section section-closer light moa-xxl e-flex e-con-boxed e-con e-parent\" data-id=\"e78e9809\" data-element_type=\"container\" data-e-type=\"container\" id=\"sales-optin-full-alt-8-widgets-light2\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-69626d62 e-flex e-con-boxed e-con e-child\" data-id=\"69626d62\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div data-bps-id=\"sales-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-f1188967 section-title elementor-widget elementor-widget-heading\" data-id=\"f1188967\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Founder Decision Audit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"sales-body-text-1\" data-bps-type=\"body_text\" class=\"elementor-element elementor-element-aa377cef elementor-widget elementor-widget-text-editor\" data-id=\"aa377cef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ten questions that reveal where indecision is quietly costing your business the most \u2014 with a private, personalised readout.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6313dbcd e-con-full moa section light e-flex e-con e-child\" data-id=\"6313dbcd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2f52c98f e-con-full moa-sd e-flex e-con e-child\" data-id=\"2f52c98f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"sales-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-7052530f elementor-widget elementor-widget-heading\" data-id=\"7052530f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What you get<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"sales-body-text-2\" data-bps-type=\"body_text\" class=\"elementor-element elementor-element-32dc77e2 elementor-widget elementor-widget-text-editor\" data-id=\"32dc77e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ten minutes, then a private readout \u2014 nothing else.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"sales-list-1\" data-bps-type=\"list\" class=\"elementor-element elementor-element-1df1c5f2 elementor-icon-list--layout-traditional elementor-list-item-link-full_width elementor-widget elementor-widget-icon-list\" data-id=\"1df1c5f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-list.default\">\n\t\t\t\t\t\t\t<ul class=\"elementor-icon-list-items\">\n\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Ten questions, ten minutes<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Private readout, not a sales call<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-icon\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-check\" viewBox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z\"><\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text\">Built from 12 years of advisory work<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-76c11f4d e-con-full border section dark moa-lg e-flex e-con e-child\" data-id=\"76c11f4d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"sales-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-2eaec29d elementor-widget elementor-widget-heading\" data-id=\"2eaec29d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Take the audit<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"optin-shortcode-1\" data-bps-type=\"form\" class=\"elementor-element elementor-element-f50ae418 elementor-widget elementor-widget-shortcode\" data-id=\"f50ae418\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f11-o1\" lang=\"en-US\" dir=\"ltr\" data-wpcf7-id=\"11\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/apex-mould\/wp-json\/wp\/v2\/pages\/8#wpcf7-f11-o1\" method=\"post\" class=\"wpcf7-form init bps-cf7--stacked\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<fieldset class=\"hidden-fields-container\"><input type=\"hidden\" name=\"_wpcf7\" value=\"11\" \/><input type=\"hidden\" name=\"_wpcf7_version\" value=\"6.1.7\" \/><input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/><input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f11-o1\" \/><input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/><input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/fieldset>\n<p><label>First name<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-name\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"text\" name=\"your-name\" \/><\/span><\/label>\n<\/p>\n<p><label>Email address<br \/>\n<span class=\"wpcf7-form-control-wrap\" data-name=\"your-email\"><input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" value=\"\" type=\"email\" name=\"your-email\" \/><\/span><\/label>\n<\/p>\n<p><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"Get my free audit \u2192\" \/>\n<\/p><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"sales-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-9e5304a4 elementor-widget elementor-widget-heading\" data-id=\"9e5304a4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#\">Confidential. Results sent privately.<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"socialproof-12\" class=\"elementor-element elementor-element-5dfd5ecf section light2 moa-xl e-flex e-con-boxed e-con e-parent\" data-id=\"5dfd5ecf\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39d796ff e-con-full e-flex e-con e-child\" data-id=\"39d796ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"socialproof-12-headline-1\" data-bps-type=\"\" class=\"elementor-element elementor-element-855617d5 prehead elementor-widget elementor-widget-heading\" data-id=\"855617d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WHAT THE READOUT TOLD THEM<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"socialproof-12-headline-2\" data-bps-type=\"\" class=\"elementor-element elementor-element-748f2891 elementor-widget elementor-widget-heading\" data-id=\"748f2891\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Three founders, on the thing they had been avoiding.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3d4bfb23 e-con-full e-flex e-con e-child\" data-id=\"3d4bfb23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0e1ac9d5 e-con-full light e-flex section e-con e-child\" data-id=\"0e1ac9d5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"socialproof-12-headline-4\" data-bps-type=\"\" class=\"elementor-element elementor-element-c8e4476f elementor-widget elementor-widget-heading\" data-id=\"c8e4476f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">&ldquo;Question six took me four minutes and I have been putting off the answer for a year.&rdquo;<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-66ff3adc e-con-full e-flex e-con e-child\" data-id=\"66ff3adc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"socialproof-12-subheadline-1\" data-bps-type=\"\" class=\"elementor-element elementor-element-4f0fc50d elementor-widget elementor-widget-text-editor\" data-id=\"4f0fc50d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tGrant M.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"socialproof-12-subheadline-2\" data-bps-type=\"\" class=\"elementor-element elementor-element-f00e0496 elementor-widget elementor-widget-text-editor\" data-id=\"f00e0496\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCEO, manufacturing\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0b9834f8 e-con-full light e-flex section e-con e-child\" data-id=\"0b9834f8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"socialproof-12-headline-6\" data-bps-type=\"\" class=\"elementor-element elementor-element-6668d30b elementor-widget elementor-widget-heading\" data-id=\"6668d30b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">&ldquo;It did not tell me anything I did not know. It made me write it down, which turned out to be the whole problem.&rdquo;<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d995ea4b e-con-full e-flex e-con e-child\" data-id=\"d995ea4b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"socialproof-12-subheadline-3\" data-bps-type=\"\" class=\"elementor-element elementor-element-ab7110b5 elementor-widget elementor-widget-text-editor\" data-id=\"ab7110b5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tInes C.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"socialproof-12-subheadline-4\" data-bps-type=\"\" class=\"elementor-element elementor-element-273de099 elementor-widget elementor-widget-text-editor\" data-id=\"273de099\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFounder, professional services\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-60ea0f38 e-con-full light e-flex section e-con e-child\" data-id=\"60ea0f38\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"socialproof-12-headline-8\" data-bps-type=\"\" class=\"elementor-element elementor-element-09768abc elementor-widget elementor-widget-heading\" data-id=\"09768abc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">&ldquo;I expected a lead magnet. I got two pages about my own business that I forwarded to my board.&rdquo;<\/div>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5db8c164 e-con-full e-flex e-con e-child\" data-id=\"5db8c164\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"socialproof-12-subheadline-5\" data-bps-type=\"\" class=\"elementor-element elementor-element-ce5c49e0 elementor-widget elementor-widget-text-editor\" data-id=\"ce5c49e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTheo M.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"socialproof-12-subheadline-6\" data-bps-type=\"\" class=\"elementor-element elementor-element-409e92c4 elementor-widget elementor-widget-text-editor\" data-id=\"409e92c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tCEO, logistics\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"howitworks-02\" class=\"elementor-element elementor-element-b849da7a e-con-boxed light section moa-xl e-flex e-con e-parent\" data-id=\"b849da7a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a2a3905f e-con-full moa-width-narrow e-flex e-con e-child\" data-id=\"a2a3905f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"howitworks-02-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-3d940493 section-title elementor-widget elementor-widget-heading\" data-id=\"3d940493\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What happens after you press send<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e87a2f9d e-con-full e-flex e-con e-child\" data-id=\"e87a2f9d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8d6fd3c6 e-con-full e-flex e-con e-child\" data-id=\"8d6fd3c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6430a890 e-con-full light2 e-flex section e-con e-child\" data-id=\"6430a890\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"howitworks-02-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-dde69756 bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"dde69756\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">1<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d8beb44f e-con-full e-flex e-con e-child\" data-id=\"d8beb44f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"howitworks-02-headline-3\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-39eaaf7e elementor-widget elementor-widget-heading\" data-id=\"39eaaf7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Ten questions, about ten minutes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-02-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-5263e3a7 elementor-widget elementor-widget-text-editor\" data-id=\"5263e3a7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNo scoring, no personality type. Ten questions about decisions you are currently not making.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e0ae8a5c e-con-full e-flex e-con e-child\" data-id=\"e0ae8a5c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2ef45108 e-con-full light2 e-flex section e-con e-child\" data-id=\"2ef45108\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"howitworks-02-headline-4\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-e9cd52d0 bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"e9cd52d0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">2<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5ac682ce e-con-full e-flex e-con e-child\" data-id=\"5ac682ce\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"howitworks-02-headline-5\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-1ff30fc1 elementor-widget elementor-widget-heading\" data-id=\"1ff30fc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A written readout, inside two working days<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-02-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-33299110 elementor-widget elementor-widget-text-editor\" data-id=\"33299110\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTwo pages on where indecision is costing you most, written by a person who read your answers.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ff0d1b2f e-con-full e-flex e-con e-child\" data-id=\"ff0d1b2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-db5e8538 e-con-full light2 e-flex section e-con e-child\" data-id=\"db5e8538\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"howitworks-02-headline-6\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-93d7700c bps-size-3 elementor-widget elementor-widget-heading\" data-id=\"93d7700c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">3<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e52bce43 e-con-full e-flex e-con e-child\" data-id=\"e52bce43\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"howitworks-02-headline-7\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-81469fe1 elementor-widget elementor-widget-heading\" data-id=\"81469fe1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Nothing else, unless you ask<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"howitworks-02-subheadline-3\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-25288f4c elementor-widget elementor-widget-text-editor\" data-id=\"25288f4c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNo call booked on your behalf, no sequence. If you want a conversation you reply to the email.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"about-01\" class=\"elementor-element elementor-element-e9d2de2a section light2 moa-xl e-flex e-con-boxed e-con e-parent\" data-id=\"e9d2de2a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a4658e63 e-con-full e-flex e-con e-child\" data-id=\"a4658e63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a9887c37 e-con-full e-flex e-con e-child\" data-id=\"a9887c37\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"about-01-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-8a5650e7 prehead elementor-widget elementor-widget-heading\" data-id=\"8a5650e7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">WHO READS IT<\/div>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-01-headline-2\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-180180ed elementor-widget elementor-widget-heading\" data-id=\"180180ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One advisor, and he reads them himself.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-01-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-95fcb3cf elementor-widget elementor-widget-text-editor\" data-id=\"95fcb3cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tTwelve years of advisory work with founders doing &pound;3m&ndash;&pound;30m, and six seats a year. The audit exists because the same three questions come up in the first call every single time, and it was faster to write them down.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-01-subheadline-2\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-fdb3d314 elementor-widget elementor-widget-text-editor\" data-id=\"fdb3d314\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tNobody else sees your answers. They are not stored against a CRM record and they are not used to qualify you for anything.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"about-01-cta-text-1\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-5db4ed1c elementor-align-left elementor-widget elementor-widget-button\" data-id=\"5db4ed1c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get my free audit &rarr;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-027c2e5e e-con-full bps-media e-flex e-con e-child\" data-id=\"027c2e5e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"about-01-image-url-1\" data-bps-type=\"image\" class=\"elementor-element elementor-element-56e438d4 elementor-widget elementor-widget-image\" data-id=\"56e438d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/lite.buildprosites.com\/apex-mould\/wp-content\/uploads\/sites\/111\/2026\/09\/apx2-advisor-v2.png\" class=\"attachment-large size-large wp-image-23\" alt=\"The advisor who reads every audit\" srcset=\"https:\/\/lite.buildprosites.com\/apex-mould\/wp-content\/uploads\/sites\/111\/2026\/09\/apx2-advisor-v2.png 1024w, https:\/\/lite.buildprosites.com\/apex-mould\/wp-content\/uploads\/sites\/111\/2026\/09\/apx2-advisor-v2-300x300.png 300w, https:\/\/lite.buildprosites.com\/apex-mould\/wp-content\/uploads\/sites\/111\/2026\/09\/apx2-advisor-v2-150x150.png 150w, https:\/\/lite.buildprosites.com\/apex-mould\/wp-content\/uploads\/sites\/111\/2026\/09\/apx2-advisor-v2-768x768.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"finalcta-02\" class=\"elementor-element elementor-element-3c0f1834 e-con-boxed dark section moa-xl e-flex e-con e-parent\" data-id=\"3c0f1834\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-cd09e995 e-con-full moa-pane bps-pane moa-width-narrow e-flex e-con e-child\" data-id=\"cd09e995\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div data-bps-id=\"finalcta-02-headline-1\" data-bps-type=\"headline\" class=\"elementor-element elementor-element-d4a4eff3 section-title elementor-widget elementor-widget-heading\" data-id=\"d4a4eff3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ten questions. Ten minutes. A private readout.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"finalcta-02-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-b5df214e hero-subtitle elementor-widget elementor-widget-text-editor\" data-id=\"b5df214e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>No call, no sequence, no card. If the readout is not worth the ten minutes, that is the end of it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div data-bps-id=\"finalcta-02-cta-text-1\" data-bps-type=\"cta_button\" class=\"elementor-element elementor-element-714c845f elementor-align-center elementor-widget elementor-widget-button\" data-id=\"714c845f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-lg\" href=\"#top\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Get my free audit &rarr;<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-bps-section=\"section\" data-bps-section-slug=\"legal-02\" class=\"elementor-element elementor-element-85984153 e-con-boxed section light moa-sd e-flex e-con e-parent\" data-id=\"85984153\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-75caac23 e-con-full moa-width-regular e-flex e-con e-child\" data-id=\"75caac23\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div data-bps-id=\"legal-02-subheadline-1\" data-bps-type=\"subheadline\" class=\"elementor-element elementor-element-e650d18b text-muted elementor-widget elementor-widget-text-editor\" data-id=\"e650d18b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>&copy; Apex Advisory. Your answers are read by one person and are not stored against a sales record.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_canvas","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-8","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/lite.buildprosites.com\/apex-mould\/wp-json\/wp\/v2\/pages\/8","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lite.buildprosites.com\/apex-mould\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/lite.buildprosites.com\/apex-mould\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/lite.buildprosites.com\/apex-mould\/wp-json\/wp\/v2\/comments?post=8"}],"version-history":[{"count":1,"href":"https:\/\/lite.buildprosites.com\/apex-mould\/wp-json\/wp\/v2\/pages\/8\/revisions"}],"predecessor-version":[{"id":10,"href":"https:\/\/lite.buildprosites.com\/apex-mould\/wp-json\/wp\/v2\/pages\/8\/revisions\/10"}],"wp:attachment":[{"href":"https:\/\/lite.buildprosites.com\/apex-mould\/wp-json\/wp\/v2\/media?parent=8"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}