The Founder Decision Audit
Ten questions that reveal where indecision is quietly costing your business the most — with a private, personalised readout.
What you get
Ten minutes, then a private readout — nothing else.
- Ten questions, ten minutes
- Private readout, not a sales call
- Built from 12 years of advisory work
WHAT THE READOUT TOLD THEM
Three founders, on the thing they had been avoiding.
“Question six took me four minutes and I have been putting off the answer for a year.”
Grant M.
CEO, manufacturing
“It did not tell me anything I did not know. It made me write it down, which turned out to be the whole problem.”
Ines C.
Founder, professional services
“I expected a lead magnet. I got two pages about my own business that I forwarded to my board.”
Theo M.
CEO, logistics
What happens after you press send
1
Ten questions, about ten minutes
No scoring, no personality type. Ten questions about decisions you are currently not making.
2
A written readout, inside two working days
Two pages on where indecision is costing you most, written by a person who read your answers.
3
Nothing else, unless you ask
No call booked on your behalf, no sequence. If you want a conversation you reply to the email.
WHO READS IT
One advisor, and he reads them himself.
Twelve years of advisory work with founders doing £3m–£30m, and six seats a year. The audit exists because the same three questions come up in the first call every single time, and it was faster to write them down.
Nobody else sees your answers. They are not stored against a CRM record and they are not used to qualify you for anything.
Ten questions. Ten minutes. A private readout.
No call, no sequence, no card. If the readout is not worth the ten minutes, that is the end of it.
© Apex Advisory. Your answers are read by one person and are not stored against a sales record.