Executive coaching for founders who've outgrown advice from people who've never run what they run
By invitation and application only. Twelve months. One advisor. Six seats per cohort. Apex Advisory works with founders doing £3m–£30m in revenue who need a thinking partner, not another framework.
What twelve years of advisory work looks like in figures.
members per year
client revenue range
advisory experience
application-based
You have had advice before. That is rather the problem.
What you were promised
What you actually got
You don't need more tactics. You need someone who's already been where you're headed.
You’re past the tactics stage and need judgement, not another checklist.
Your biggest constraint right now is decision quality, not information.
You want a peer, not a coach who’s never run a P&L.
You’re ready to commit twelve months, not another six-week sprint.
The engagement
Three things, running in parallel for twelve months.
Monthly 1:1
Ninety minutes, one-to-one, every month for the full year — recorded and transcribed for your records.
Direct line
Text or voice-note access between sessions, for the decisions that can’t wait a month.
Cohort table
Quarterly closed-door sessions with the five other members of your cohort — no note-takers, no recordings.
What members say after the first ninety days.
Founders in the programme, in their own words.
“He asked one question in our first call that reframed a decision I’d been stuck on for six months.”
Grant M.
CEO, manufacturing
“Worth more than the last two years of conferences and masterminds combined.”
Ines C.
Founder, professional services
“The direct line alone has saved me from at least two expensive mistakes.”
Theo M.
CEO, logistics
The three things everyone asks first
“Is this a sales call?”
“What if the year is not working?”
“Who will I actually be working with?”
Six seats, and they are filled by conversation.
Cohorts are capped at six so the quarterly table stays a room where people say the real number. Applications for the next one close once the sixth is accepted, not on a date we picked.
Applications for the Spring cohort close soon
Six seats. A 20-minute call determines fit before any commitment is made.